Article Writing Done Efficiently
Written by tkelly on November 29th, 2008 in Article Marketing.
As an affiliate marketer you know that time is of the essence. Aside from article writing you have a myriad other things you must do. That’s why being an efficient article writer gives you the time you need for other marketing activities.
How do you become an efficient article writer? The following are seven steps to ensure you perform article writing efficiently.
Focus on a Specific Topic
You cannot answer your entire niche market’s questions in one article. Your products mean many things to many different people. That’s why you will never run out of topics related to your affiliate product. When it comes to article writing, you have to think of writing series of articles. Each article in a series will be on one topic as relates to your affiliate product.
Do you sell a premium brand of vitamins and minerals? If so, you will not write one article on every vitamin and mineral and the benefits of each one. You may write one article on how the B vitamins can boost energy. Your goal is to write informative articles on specific topics. Readers looking for detailed information want specifics not generalities.
Focus on a Specific Audience
You cannot be all things to all people with one article. When you engage in topic-specific article writing, speak to the target market for that topic. Take the “B vitamins can boost energy” article topic. After writing that article, you will engage in an article distribution effort. You will choose a good article distribution service to gain you widespread exposure for your article.
However, who are your readers for this article on B vitamins for energy? You need to know who before you write your article. In this way, you can target your article marketing campaign accordingly. You may want to slant your article to competitive runners. They may find your affiliate product can enhance their training regimens.
Make your article speak to them directly. Engage in article distribution to niche publications that serve the competitive athletics market. This is how you will direct your targeted niche to your affiliate product site.
Research
Before you write your article, do the necessary research on your topic so you present useful information. You want to have the necessary data and supporting statements that form the basis of your article. You want to have relevant information ready so you are not searching for content to include in your article.
The biggest single reason why article writing can take so long is lack of information. You start to write and realize you do not have enough bricks to build your structure, your article. You end up mid-construction with no supplies to finish the job. Perform due diligence by engaging in appropriate article research.
Organize/Outline
Once your research efforts are complete, organize your material. Go through any notes you made and discard anything irrelevant, or unimportant. Organize similar data into groups. These will form the content of your sub-headings.
Write
Write your first draft. Just write away. Let the words flow and get your thoughts on paper while referencing your outline. Then step back and look at what you wrote. You will find this step leads directly to the next step in the process.
Rewrite
Inevitably, in the rush to get your words on paper, your sentences may be a tangled mess. Entire thought processes now on paper may have you wondering what you were thinking. It’s time to rewrite what you wrote. Rewriting helps further organize, clarify, and strengthen your message. Do the writing, but also make time for rewriting. Engage in the adding and deleting that makes your message clearer.
Fine-tune
Here, you reread your rewriting and make minor changes. These are not major revisions or wholesale changes. These are adding a comma for ease of reading or adding a figure to support a statement further. It’s the fine-tuning before you send your article out into cyberspace.
Fine-tuning may just be a final read through so that the article flows properly. It may involve breaking one long sentence down into two shorter ones. Fine-tuning can make the difference between a good read and a great read.
Doing article writing efficiently means preparing yourself for the process. All of the above you can do in an hour for a short article. Once you’re done, you can engage in that article promotion campaign you know is important to your affiliate business.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer
.
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