Please Enter Your Name and Email Address to Receive Our Newsletter and Free Products.

Name
Email
  • Most Popular Posts


  • Archive for the 'Viral Marketing' Category

    Viral Marketing; Do We Really Understand What The Buzz Is About?

    Written by harveyb on Thursday, December 4th, 2008 in Viral Marketing.

    “Viral marketing? Don’t understand it. It’s not for me. I’m going to ignore it.”

    One of my most often repeated errors is to ignore things I don’t understand. When I first watched a DVD recording of a World Internet Summit, people were talking about things I didn’t understand at all.

    Someone was talking about how they got their articles written on Elance, but I didn’t understand it. What on earth were they talking about? I ignored it.

    Another person was talking about opt-in boxes, but I used direct marketing, classified ads, and free PR. So I ignored it, for a while.

    Then there was a captivating speaker who talked about Viral Marketing. I thought his story was brilliant, but I couldn’t relate it to my business, so I ignored it.

    More recently I have realised that all aspects of marketing need to be considered when building a robust online business, and I have started to think much more about all the options I have available to me. I just think I might be catching the ‘viral marketing’ bug.

    Most people’s definition of Viral Marketing discusses a subject which is so compelling or creates such curiosity or desire, that people feel compelled to tell others about it. The information spreads through ‘word of mouth’ but is commonly using email as its medium.

    The most common example is that people send jokes around the world via email. If someone finds something funny they will often forward it to all the contacts in their address book. The ‘proof’ that this is viral, is that you will often receive the same jokes from different unrelated sources, and when you mention the joke at a dinner party everyone has already had it via their email. In fact people don’t tell the joke any more. They just ask whether you’ve received the email with the joke about the …

    Whenever viral marketing is mentioned in internet marketing circles, people nod sagely and refer to the hotmail example. When hotmail was first launched, it was the first time that people could register for a free web based email account. They could log on from anywhere in the world and send emails from an internet cafe. It was groundbreaking, and everyone was attracted to it.

    At the bottom of every email was a link which said something like ‘want a free hotmail account? Click here’ and hotmail grew so quickly as a result of this, that it was sold to Microsoft for millions of dollars, despite having a ‘free’ product. This was considered ‘viral marketing’ because it mimicked ‘word of mouth’ and spread like a virus.

    Consider the growth of a ‘viral’ piece of information. If one person tells two others, and those tell two others each, it will take less than 20 steps to reach a million people. That could happen in days! What if they all tell five people each? You do the math.

    A well known online example is TheInterviewWithGod which was started by Morgan Westerman (the ‘captivating speaker’ I referred to earlier). The website features a short presentation which consists of beautiful and dramatic views of nature, set to haunting music, with some text over the images. The text is a poem told line by line, and it’s based on an original poem about an interview with God.

    When the website was first launched it did not offer anything for sale. It was just the presentation, available for people to watch. It grew ‘virally’ by word of mouth. It soon had millions of people accessing the site every month. It had truly ‘gone viral’.

    People then started to contact Morgan asking for products. Can we have the video as a downloadable file? a screen saver? a calendar? He surveyed his customers to ask them what he should charge (crazy, but it works) and then launched the products they’d asked for. He made millions. He understood viral marketing.

    So I’m wondering about the profile of the growth in viral situations. I can’t find anything online that would explain how it happens.

    I noticed that lots of people were talking about the ‘Six Degrees of Separation’ last year, and it seems to have gone viral. There are facebook groups devoted to it, and everyone’s fascinated by it.

    The interesting thing is that the theory was first proposed in 1929, and people have been conducting studies to try and prove it over the years. And yet, just a couple of years ago most people would have given you a blank stare if you’d mentioned it. What suddenly caused it to go viral?

    I’ve been thinking about the generic viral profile recently, and I think it would look something like this:

    Early stage: Gestation period. Not yet viral. Profile grows steadily and requires stimulation from usual marketing methods. Rate of growth is dependent on exposure.

    Critical mass: Sufficient people involved in the process. Sudden increase in growth. It’s ‘gone viral’

    Rapid increase: Gathers momentum. People start to hear the information from multiple sources. Discussions in bars. Subject gains credibility.

    Peak/Plateau: Growth peaks. The subject matter is at the height of its popularity

    Decline: It’s yesterday’s news. Lots of people are now aware of this information, and have their opinions on it.

    Does this profile sound right to you? Come on, I’ve just made it up! But my point here is that no-one seems to know. The information certainly isn’t readily available and I’ve looked.

    What’s the relative length of time that each stage lasts for?

    How long does it take to go viral?

    What determines this?

    How many people would be interested to know this information?

    Do you know, I’ve got an idea developing:

    What if there was an online experiment to study the growth of a viral campaign? It would need to be compelling and satisfy curiosity and desire.

    What if people were encouraged to pass on the information about the campaign, because they were going to be party to the results?

    How do the ’six degrees of separation’ relate to email distribution lists? How many times would an email need to be forwarded before people in the loop, have it returned to them by people that they know?

    Am I mad? Am I deluded? Am I a frustrated scientist? Have people already done this? I can’t find anything on it!

    One thing’s for sure. I’m fascinated, and I’ll continue to think about how viral marketing can be used in my business. One day I’ll have it cracked. Then I’ll be the person stood on the stage at the World Internet Summit!

    Brian Harvey is an online marketer who provides both physical and information products to niche markets.
    http://www.worldfamousviralexperiment.com

    Popularity: unranked [?]

    Blogging What’s it all about?

    Written by tonyrogan on Wednesday, December 3rd, 2008 in Viral Marketing.

    Blogging is one of the most popular Internet-related phenomenon that has incited the curiosity of millions of people all over the world; it represents a great opportunity for those who create blogs and for those who use them. Very often qualified as the trend of keeping personal diaries online, blogging is far more complex owing to the fact that every web log carries the touch of the owner’s imagination, interest and wit. The range of topics blogs deal with is incredibly wide: from politics and economics to sky diving and snorkeling. The next very important aspect after blog content is actually the interactive format of the pages that allows users to take action on the site.

    Part of the history of blogging includes the very first attempts to run an account of one’s personal life, and many of the blog owners liked to call themselves journalists or diarists. In the early days of blogging around the mid-90s, people enjoyed the experience of belonging to the online community that went beyond all sorts of boundaries. This was the time when the very first combination of text, pictures and videos were included in a blog, as the most accurate way of reflecting one’s life. Sometimes, bloggers transmitted live images with the help of various portable devices, creating the so-called semi-automated blogging.

    At the beginning, blogs were not individual pages, as they mainly functioned as components of larger websites; nevertheless, with the rapid development of technologies, it came into everyone’s power to create and support a personal independent web log. The only condition to enjoy a successful blogging experience is to stick to high quality content that makes any visitor return to the site and even take action on it. Creativity and innovation are probably the best ways to define the blogging experience since we can identify a true craze to be seen online.

    Presently, you can find guides to creating successful blogs, since, many small business owners perceive the phenomenon as a great chance to promote products and services online. Blogs are presently part of the Internet marketing strategies anyone should use as included within online advertising campaigns; the great advantage of blogging is that it mainly targets potential customers, reducing the number of uninterested users. We could say that thanks to advertising and Internet marketing, blogging has actually become a very promising type of business.

    Many people are now using a one page blog as their website instead of trying to build a website it is very simple to have a blog up and running very quickly.

    Tony Rogan has been involved in Internet Marketing for several years and has also run and managed ofline companies over the past 10 years.
    Find out how you can expand your horizons at my website
    http://www.blogtoyourbank.com

    Popularity: unranked [?]

    What In The World Is Web 2.0 Marketing?

    Written by Netlyte on Tuesday, December 2nd, 2008 in Viral Marketing.

    Marketing is a large part of your business, and successful marketing is a large part of having a successful business. Many people are very easily confused when they see web 2.0 marketing somewhere. However, there is nothing to be confused about. It’s not a special program or different type of marketing. It’s just a new way of doing things, and the whole “2.0″ is just a buzzword that was mentioned once by someone and stuck. Basically, web 2.0 marketing is simply viral marketing. And viral marketing is simply word-of-mouth. It’s a newer form of advertising and marketing that reaches more people and appeals to consumers in a manner they can relate to.

    Viral marketing allows you to connect with potential customers on a much more personal level; through social networks, blogs, and other personal forums, you can create relationships that you might not have been able to otherwise. In order to make the most of web 2.0 marketing, you need to keep a few things in mind.

    First, you need to attach emotion to your social marketing. Regardless of whether you make people love you or hate you, or make them feel happy or sad, an emotion needs to come out of the personal opinion that you give. Also, you need to be different. People are tired of the same old song and dance. If you’re going to use a new marketing method, you need a new story to tell. Do something completely unexpected; you’ll attract much more attention through shock and unexpectedness.

    With viral marketing, you HAVE to convey a personal story or message. You can’t just advertise and expect things to work out. You need to give people a story that they can relate to and attach themselves to, so they can see the purpose for buying your products and/or services. Keeping an open door policy is another big part of web 2.0 marketing. People need to feel welcome and be able to access information easily. Even having a sign in website can drive away business, so keep everything public and free to get the best response from your marketing endeavors.

    Accepting comments and using comments to communicate with your readers on blogs and message boards is another way to personalize your business. By giving your business a virtual face, you will make it really hard for people to turn away from your business.

    Next time you see the word “web 2.0″, don’t be afraid. Instead, just know that it’s nothing more than a fancy buzzword.

    For more information visit Netlyte | sameep shah. You can also request more information to find out how we can help you generate more visitors at sam shah

    Popularity: unranked [?]

    Create Effective Online Marketing Plans

    Written by gforscher on Friday, November 28th, 2008 in Viral Marketing.

    Is creating an effective online marketing plan just writing clever ads to draw the publics attention to view what you have to say? Some people will think so. There is actually quite a lot more to it than that.
    Whatever your business there are ways that you can create an effective online marketing campaign to get the word out about your product. These days it may not be enough to have an antique furniture store or a computer hardware store. You need to be able to develop more business than comes in off the street or just through regular marketing activities because you are in competition with those who are offering your product and service online.

    Do you want routine traffic that is seeking out your product? The first step to start your marketing strategy is to have a professional website. But having one is like having a car. If you do not drive it then you are not going to make it to your destination. Your website needs to be informative about your product or service and it has to function well without being overly flashy. It should not be disrelated to your product and have a bunch of extraneous information. Getting professional help to present your website is a good idea unless you have experience that lends itself to your creating one.

    Now how do you get people to your site? It is more than putting up banners or ads that glitter. Now you have to know how to create traffic to your site through the use of blogs or articles to promote your site and to provide useful information. As with any business, word of mouth is still a way to develop more customers and bring more business to your site or to your physical location.

    Search engines will be attracted to your site if it aligns with their criteria of what they are looking for, but it should to be the sole way and means of your potential traffic. Internet marketers are always coming up with ideas to get more traffic to a site. Some of these ideas are good and some of them are not and are just geared to take your money. Get yourself to a point where you know enough about this subject to have some idea if it is a good idea or not. Question the people who are putting it out. If they will not even communicate to you chances are what they are selling you is not legitimate.

    On the other hand you have to be willing to try things offered if they sound good or you would not be able to take advantage of what is good out there. Just use your judgement and make a budget for yourself and work within it. Some of your online marketing campaign will be doing the usual that many people do to create traffic, but there will also be that aspect of it that is trial and error. I wish you success.

    Gregg Forscher founder of Discount Web
    Content Provider offers website content and
    tools to assist you to drive traffic to your site
    .
    http://discountwebcontentprovider.com

    Popularity: unranked [?]

    Success comes Through Believing in Yourself

    Written by CamBlack1 on Friday, November 21st, 2008 in Viral Marketing.

    Being an Entrepreneur is not always the dream job it is made out to be. There are going to be many times at the beginning of your career when you will find out if you were in dreamland when you purchased your business, or if you truly had a passion for becoming an entrepreneur. It is not just looking at the end of the rainbow for the pot of gold, but knowing and believing in yourself that you are going find it.

    Let us face it; I do not believe that there is one entrepreneur that can say that he or she has just sailed into the sunset without the ups and downs the rest of us face. The challenges are always there, and it does not matter who you are. The good news is, with research, wisdom and knowledge; you will find the answer and move on to the next hurdle. As time goes on, the hurdles do get smaller and smaller and less frequent. At that point, you will no doubt have a few years under your belt and can draw on past experiences or the mistakes and corrections others have made. Then you will become an Entrepreneur, and build your business through wise marketing.

    During your first year, stop and take the time to analyze each month that you have been through. What you should have done and did not do or what you did and should not have. This is valuable time spent, for there will be a day when you have a large business and many will be drawing on your wisdom and knowledge in order to be successful at what they are doing. Never get to big to help someone else. It is at those times that you will find out just how successful you are.

    If you want to be a winner in the end, you will be, no matter how much work it takes or how many tears roll down your cheeks. The easy way out is to quit. There is a saying to that also, once a quitter, always a quitter. So, no matter what you start, the chances are, you will never complete it.

    It all comes down to the fact of whether you believe in yourself or not. If you do, there is not anything that you can not accomplish if you put your mind and heart into it. Your dreams can come true.

    Cam Black is a successful entrepreneur who mentors and coaches many. You may contact Cam at http://www.wealthmakerstoday.com

    Popularity: unranked [?]

    Creative Viral Marketing Techniques For Your Online Business

    Written by taffmartin on Tuesday, November 18th, 2008 in Viral Marketing.

    Viral Marketing, also known as Viral Advertising, is a marketing technique used to build public awareness of your product or company. If done right, the Internet gives us the incredible power to reach vast amounts of potential customers very quickly. Reaching millions of people within a few days is seriously achievable with popular products and well thought out campaigns. At a basic level this is usually in the form of a free giveaway report mostly linked to an autoresponder system to build a list of interested prospects.

    Perhaps the most vital concept to understand is that whatever the base product used for the viral marketing campaign is, it absolutely must be of the best quality you can deliver. It is worth noting that people on the Internet are becoming more and more selective in what they decide to take onboard. Not so long ago you could knock out some half baked information and people would run to sign up and download whatever you handed out. Now, as people become more Internet savvy standards will rise. This of course, is a great thing for the Industry as slowly but surely, and together with the search engines developing more complex algorithms and the article directories having tighter controls over published content, the deplorable spun content engineered to game the search engines and Adsense will slowly disappear.

    So, be sure to give away quality “stuff” otherwise your whole viral marketing campaign will backfire. Don’t even use, “OK” material. Make sure it’s your best content depicting your product or company. Remember that Flash games, video, audio, amusing stories or creating “buzz” around a person or event all work well for viral products and will get your message out.

    If you have hit the mark then people will have found value in your giveaway and the effect is for them to pass it on to their friends or subscribers. Always specifically tell people they can pass the item on freely or else they won’t do anything. People generally have to be led into an action. It also helps, greatly, if there is a commission or some other positive benefit as an incentive to be part of your viral campaign.

    So, like any well run business, you should know what to deliver to your prospective customers. Remember that within a particular niche people will always talk about their passion. With Web 2.0 applications like FaceBook, Twitter and FriendFeed just to name 3 of several thousand, groups are being set up daily on every topic imaginable. Spend time being part of groups and share your passion with like minded people. If you are giving great information then you will very quickly become established as an expert. There are thousands of groups just waiting for a “leader” to appear so keep your eyes and ears open.

    Web 2.0 is the biggest viral marketing tool anybody can use online as long as they know the rules of the game. That is another article on it’s own but briefly you never sell to people in the Web 2.0 space. They buy what you are using or writing about once they have come to trust you.

    And they tell their friends.

    And their friends tell their friends.

    Did you really think those old Tell A Friend scripts were passed their sell by date?

    Fly Under The Radar Internet Marketing Tips
    and Ade Martin’s Warrior compilation “$2.2K Every Other Week” report now available. His new membership site for Multimedia Digital Information products
    is now live with niche products, sourcecode and software. Membership is currently free.

    Popularity: unranked [?]

    More and more webmasters have the recurring dilemma on how to increase the lead generation or the flow of traffic to their websites. During the past few years many methods have been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

    One of the methods that have spawned many success stories in driving traffic to websites is viral marketing. Viral marketing makes use of the tendency of a person to share something they find informative, entertaining or amazing. Simply put, viral marketing is lead generation at its best.

    Many companies bank on this viral marketing to spread the news of their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

    This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit from this form of marketing.

    One of the easiest methods in exploding your lead generation is using a tell a friend or a referral script. This is a simple programming script that you can attach to the programming of your website. Generally, a referral script is installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

    The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient, much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail as spam email because he would see the sender’s name as someone he or she knows and trust.

    A referral script greatly eliminates the chances of being blocked because they use the information entered by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

    With the e-mail sent and opened, the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. Then along with it is another tell a friend script.

    Then the process begins again. As more people use this lead generation script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting in a greater number of potential customers.

    A referral script is very simple and does not require a complicated method of programming. In fact, you can copy and paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script”, then press enter or click go.

    In the search engine results page you will see many links that will direct you to a site where you can get a highly effective referral script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

    With a viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits such as low cost paired with great creativity and foresight.

    It is imperative that you have patience in using a referral script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow. With a little time and effort on your part, you can become a serious lead generation ninja in no time.

    Jim Boik has researched the easiest and fastest methods to make money online focusing on the most effective innovative and unique techniques. For a limited time only you can now get the famous Secret Method For Online Cash FREE video at http://www.UnlimitedCashMachine.com

    Popularity: unranked [?]

    Facebook Connect — Is It Web 3.0…The Next Evolution?

    Written by jevans161 on Thursday, October 30th, 2008 in Viral Marketing.

    Facebook connect is the much talked about and ballyhooed software widget for websites and blogs which allows your users and readers to log in to their Facebook account and be able to see which of their Facebook friends are currently online on your site.

    Of course they can also invite their Facebook friends to join your site which is the real superpower of the software and the reason you’d want to take the time to get it up and running on your site.

    Just imagine the growth and viral possibilities for your site having easy one click button access to FB’s 110 million users. This vast network could be at your fingertips very soon.

    Already two sites I’ve seen theinsider and CNN have integrated Facebook connect and I can only presume they’ve done so instead of Google’s friend connect.

    There is a storm coming. Like when William B. Travis drew a line in the sand at the Alamo there is going to be an imaginary line drawn through the Internet “sand”.

    On one side of this imaginary line you’ll find Microsoft and their cohorts which currently include Facebook (who they’ve invested hundreds of millions in), CBS (who owns theinsider), CNN and the select other well-funded private investors who just invested in FB’s latest three or 400 million round of financing raising which happened earlier this year.

    And the opponents on the other side of the imaginary line are Google and their cohorts. As you’ve probably heard if you spend any time on the Internet, Microsoft and Google are locked in a celebrity death match for full Internet supremacy.

    G’s allies currently include MySpace who has come out in support of G’s open social, along with propeller and a number of other sites who currently allow you to log in with your open ID, which is coincidentally enough based on open social. Ning is probably the biggest which has pledged to go with the Googler’s open social.

    Clearly the two main players have been identified and now the scrum is going to be over the other major sites who have yet to decide which side they’re on.

    Probably the most interesting (and the biggest site on the Internet right now) is Yahoo. And if you haven’t been keeping up with the headlines this year I’ll give you a quick recap on why they’re the most interesting part of this battle.

    Early in the year around February March timeframe MSFT made a power-play and an offer to buy all of Yahoo for $33 a share which was quite a premium over their $17 per share price they closed that day at on the stock market. Unfortunately, for Microsoft and their executives in the Yahoo executives felt it was worth more than that… in the range of $40 per share which Microsoft was unwilling to go that high.

    The deal eventually failed due to this valuation stalemate.

    In response to shareholder outrage the Yahoo executives had to make a big stand and a big statement. Their solution was quite funny… to form a joint venture with their arch rival the one who had been kicking their ass in search which is of course Google.

    So from the outside Yahoo has ties to both sides of this major Web 3.0 Internet battle for social supremacy. What side they choose to fall on will have major fallout for the rest of the Internet.

    Also other big sites like eBay, Amazon, Craigslist, Hi5, Orkut, Friendster, Bebo, AOL, Propeller, Digg, Mixx, StumbleUpon, Youtube, DailyMotion, EzineArticles, Go2Articles and many other of the biggest sites will have to make a choice.

    There are advantages to becoming an early adopter but there are also drawbacks when the software has bugs which can anger users.

    The advantage to being an early adopter obviously is you get a jump on everyone else in your market and maybe just this opportunity alone can allow you to dominate your market and take users away who would have possibly joined with one of your competitors.

    My suggestion is to be an early adopter for your site because the software’s that outstanding and allows serious growth for your website.

    Get more great social marketing tips and business updates at Jeffry Evans’ social media marketing blog.

    Twitter Business and Social Media for real time updates.

    Popularity: unranked [?]

    Using Online Videos To Promote Your Website Is Smart Business

    Written by Gavshannon on Saturday, October 25th, 2008 in Viral Marketing.

    Since there are already heaps of people getting into affiliate marketing, it is no question that the rivalry is indeed stiff. The challenge is to try and beat the opposition using Camtasia.

    You can make stunning multimedia presentations that are proven to gain income because all the senses are engaged. This also has the direction to lessen skepticism among hard-to-please customers.Limit refunds and other consumer issues by demonstrating visually how to use your product and how to do it decently.

    Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about. Advance affiliate products and services using visible presentations. This is an effective way of redirecting your viewers direct to your affiliate website after they are finished with the recording.

    Make the most of the presentation by putting your site position in the end and make them go there firstly if they want more information.

    Tripple your online sale bids exponentially when you give your readers a look of what you feature to offer. Based from reports, auctions that includes pictures increases invitation percentage by 400%.

    Envisage how much higher it will be if it were videos. Publish valuable infoproducts that you can trade# for a untold higher price. It may even be all worth the price because of the ample coloured graphics schedule and templates that you will be using.

    Minimize miscommunication with your customers. Instantly viewing them what you need, they wanted in the first place is making them interpret understandably the significance of your affiliate program. The good target around transmission is, nothing much more can go wrong. It is there already.

    With video you personality can also shine through thus giving the prospective client who you are. A lot of people want to know who they are doing business with and with video it makes it all so much easier to connect.

    With camtasia you may want to video your own teaching coarse. You can do this with using screen shots that show the viewer exactly what you are doing so as they can duplicate it.

    This is a very powerful tool as there are some individuals that rely mostly on they see as to what they take will understand easily.

    These are just some of the things you can do with Camtasia that can be really helpful in your chosen affiliate programme.

    Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to view his review site then go to :
    View Gav’s Review Site

    Popularity: unranked [?]

    In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR’s in American households is causing some consternation among marketing executives. Companies like Ace Marketing & Promotions may have the solution to the advertising industry’s current conundrum.

    One problem companies have is the inability to continue advertising their products or services through traditional means, such as television and radio. Digital recording devices allow home consumers to skip past commercials, which, as you can imagine, creates a problem for those who advertise through those same commercials. A similar issue took root with radio several years ago as more and more stations were made available. Now, listeners only have to press a button to move on to another station, sans advertisement.

    Technology companies like Ace Marketing & Promotions (AMKT), a Valley Stream, New York publicly traded company has developed amazing systems that can answer some of these rising concerns. For example, the Blue Bite proximity marketing system utilizes Bluetooth and wireless technology to market directly to consumer’s phones, laptops, and PDAs. The system works with over 950 mobile devices, from virtually every manufacturer, which guarantees the largest possible audience. It supports all of the most popular models, including the Apple iPhone, the Blackberry Pearl, and the Palm Treo.

    Systems like Blue Bite allows information to be sent whether it be images, video, and audio, directly to a consumer’s electronic device that comes within the range of the broadcasting unit. Because it is transmitted via Bluetooth or Wi-Fi and not over a wireless telephone network, it is completely free to the consumer. These types of marketing systems are FCC compliant and not considered spam advertising. They will simply receive a text, video, or audio message with the client’s advertisement or marketing offer.

    Just imagine going to a concert and your favorite band or artist tells you how much they appreciate you, their fan, and that you will be receiving something special from them on your mobile phone. Seconds later, you receive a message describing how to download a free wallpaper or song from your favorite band. Maybe you’re walking down the street in New York’s Time Square and you notice a billboard for a new television show. Seconds later, your cell phone receives a message letting you know that there is a free 15-second preview of that show available to watch on your mobile device. The direct marketing potential is seemingly limitless.

    The system that Ace Marketing & Promotions has already completed successful marketing campaigns for several major entities, such as the Canada Tourism Commission, BBC, CW, and Turner Classic Movies (TCM). Shows and movies have included The Bourne Conspiracy, Gossip Girl, Life is Wild, and Robin Hood.

    One of the greatest things about this technology is that the world has only begun to see the potential of it. The number of possible venues would seem to be limitless. Shopping malls, movie theatres, airports, museums, subways, and sporting events are just a few of the target locations that are perfectly poised to fully utilize the capabilities of this type of marketing system.

    Rodney Marvel is the Director of Operations for e-media Direct, a full-service investor relations firm located in Winter Park, FL. He has worked with about 100 publicly-traded companies on various projects.
    http://e-mediareport.com/site/
    http://e-mediadirect.com

    Popularity: unranked [?]



    Site Navigation