seoontheweb.com Search Engine Optimisation Stratagies

If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online
announcement that you are in business.

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a
representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them
that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100.

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine
positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to
make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

Andre Niemand is a dentist,with a love for marketing, especially the latest unique strategies.Find out how you can easily choose the right internet business training program at http://www.4moneymaking.com and run it on autopilot at http://www.4topmoney.com

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The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see,hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages,and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

Andre Niemand is a dentist,with a love for marketing, especially the latest unique strategies.Find out how you can easily choose the right internet business training program at http://www.4moneymaking.com and run it on autopilot at http://www.4topmoney.com

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Marketing for the anonymous visitors is simply changing the contents of the site based on the interests and taste of the visitor. This will make the information relevant to the visitor of the site. Each user will have metadata attached which acts in a similar way to that of the human sensory nerves. This will give an idea of reaction to a person’s approach.

Supplemental data contain information like the IP address, location, browser languages and information about domain extensions. In addition to this it also contains the connection speed of the internet, search keyword, reference URL screen resolution and operating system.

Geographical location tells about the approximate address of the visitor. So that information like climate, temperature, local happening, and time can be displayed accurately.

Internet protocol address tells us about the specific Internet service. If the connection is from an Internet provider then the web page displays the speed of the connection. But if it is related to a precise company the website displays the name and logo of the company.

A web page can be arranged in diverse languages. By examining the browser language, the visitor gets to see a web page in his own mother tongue so that it is easy for him to understand. He/she will be very comfortable with such a page.

Different establishments and different spheres have unlike domain extensions. For example a website with a .gov extension is a government website and a .edu means it is an educational site. Thus the contents of the site can be altered according to the needs of the visitors.

Depending on the speed of the net connection the size of the multimedia downloads can also be controlled and managed. But if the speed is low then lowest resolution downloads will be utilized and this will not interfere with the normal working of the computer.

The requirements of different operating systems are different and their functionality also different operating systems have different requirements and their functionality also changes. Downloadable software provided by some websites is sometimes not compatible with the kind of operating system. These restrictions can be found out without disrupting the user.

SEO technique can be utilized to solve this problem. Linking data to a specific keyword, which is displayed automatically making the visitor feel that his query was dealt with effectively, does this.

Referring URL helps the sponsor to compare data with that of the previous page and bring it on the present page. Thus there is an increase in the competition between the websites; the present website will try to prove to be better than the previous website.

If the visitor is surfing the Internet with his hand held device or mobile, the content of the website is trimmed to fit the screen resolution of the device. If the amount of data that is viewed on a normal monitor is displayed over the hand held device, the data will overlap each other and the content will not be readable.

Jitendra Singh Sendhav is an Internet Marketing Professional. Has a variety of marketing experience. He is passionate about helping new comers and experienced marketers improve their return on investment. Want to generate Fresh Live Leads FREE? Click here to know more about the free system

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Web traffic statistics can be a valuable tool for a number of different reasons. Before you can make full use of this tool, you need to understand how to interpret the data. These figures are the most accurate measure of your websites activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

Often there is a great misconception about what is commonly known as hits and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

If you notice that users are finding your website by typing in your company name, it means you have achieved a significant level of brand recognition, and this is a sure sign of success.

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There are ways to track who will be visiting your site. The more traffic you generate the more money you will make. You want to make sure that you have all you need to see if your getting the traffic you want. There are several ways to track the traffic on your site and each has its own pros and cons. It will fully depend on what you need at the time and how much you are willing to invest. Some devices simply tell you how many people visit you and some have actual reports with fine details. You would want to use a more sophisticated tracking system if you want to know which search engines are bringing in the most traffic or where people are coming from. The simpler methods are used just to know how many people have visited your site since it got up and running. These ones won’t offer any other type of information such as how many per day or where they came from.

1. Counters: These are usually used by newbies. You won’t see them on more professional sites. They will tell you and the visitor exactly how many people have visited your site.
2. Trackers: Tracking software will give you a detailed path your visitors take when they visit your site. This tells you way more than just a simple tracker and isn’t seen by the visitor. For the free use you might be required to put a button or graphic up. Many site owners will prefer to put in their own tracking scripts onto their servers.
3. Use Your ISP Statistical Package: Your ISP provider keeps a log of every hit to your site. This will let you know where your traffic is coming from and what pages they are looking at. Make sure your hosting company offers access to your raw log files.
4. Web Traffic Analysis Software: this is a program that will take your raw log files and generate a report on your traffic. The quality will completely depend on what program you are using. There are some free ones that come with some hosting packages or there are the paid software packages that would generate high quality reports.

Your web traffic statistics are an extremely valuable tool for information about your web site. You will be able to make decisions on improving your site through the information they give you. They will let you know what web pages are the most popular and also the ones that are very rarely used. A tracker will tell you who is visiting your site. You will learn which web browsers to optimize your pages for and which search engines are most useful. They can even tell when you get errors or have bad links on your page. Analyzing your web traffic can help you determine what type of marketing strategies work for you and your site the best. You will then be able to change according the most successful methods and boost your traffic and ultimately your sales.

To your Success

Obinna Heche. LA, CA

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It is all good and well to start an Internet marketing campaign, especially if the people you are targeting are those you consider more than likely to use the Net to find out about or buy the products and services you have on offer. However, this could be a total waste of your time and energy, if you are not assiduous about assessing the response to your internet marketing. Each time you apply a change to your marketing strategy you should assess what has happened as a result of that change and whether or not it has provided you with a greater or lesser profit than before the change was made. This will show exactly what is, and what is not, working for you.

The assessment of response from your Internet marketing can be carried out by several different methods. Two of the most popular ways are embedded HTML code and the completion of customer surveys. You can design the surveys to be as straightforward or as detailed as you wish, taking into account the amount of feedback you want to receive, but it is advisable to cover the subject of where the customer found out about your products or services, as this will show you which of your marketing strategies are coming up with the best results, and it will also indicate if many people are coming to you through the same channels.

Embedding code within your advertisements in order to receive feedback is another great way of assessing the response to your Internet marketing tactics. Advertisements are coded so the owner of the business receives feedback every time an Internet user clicks their way through any given advertisement. This allows the business owner to see which of his or her advertisements are drawing the best attention. It could be that the owner is using two entirely different styles for the advertisement and it may be discovered that one is particularly better than the other enabling the owner to make the decision to change all of the advertisements to the more effective design of the two. Likewise, when a business is being run by the same advertisement on lots of websites, it will be highlighted which sites are generating more business and which are not doing so well.

Ultimately the response to an Internet marketing campaign can be assessed by making a careful review of website traffic statistics following on from changes made to the strategy in use. This information can prove to be of great help as it shows whether or not the change was well received by your potential customers by way of feedback of a positive nature. Although this method of evaluation to the response of an Internet marketing campaign can be worthwhile, it should be noted that making several changes at the same time will not show exactly which of those changes were the most effective overall. So, if you are intending to use website traffic as an indication of how well your Internet marketing strategy is working out, you should really only put once major change into practice at a time, and this will allow you to evaluate the changes on an individual basis.

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Internet advertising is becoming more and more popular simply because the entire world is rushing online. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in “expensive!” immediately, but they don’t know cheap internet advertising method attracts great benefits as well.

Here’s the lowdown and a comparative look on the cheap and expensive internet advertising methods:

The Expensive:

1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. 1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. Pod casts.

Broadcast is to TV as pod cast is to internet. It’s one sophisticated internet advertising method that can somehow hamper your budget. But if you’re thinking results, pod casting is worth the money.

3. Paying the search engines.

How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we’re talking about Google and Yahoo search engines here, then don’t give it a second thought.

This is associated with another internet advertising method: the pay-per-click system.

The Cheap:

1. Blogging.

Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don’t even need to pay!

2. Submit to not-so-big search engines.

This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.

3. Text links.

This is not just cheap…this is virtually free! Let someone text link your site and return the favor.

Cheap versus expensive, that’s always the question that hounds on whenever we’re trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.

Matthew Meyer is an internet marketer who manages http://www.thefreeadforum.com where you can post your permanent free advertising to over 50,000 members daily. Click here to visit http://www.thefreeadforum.com

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Have you ever stopped to think what the Internet means for your business?

Many have this wild imagination that once they can set-up a website, thousands of dollars will start pouring in… Only in rare cases this is true, and only for those who take the time to understand what the internet really means to their business.

WHAT IS THE INTERNET?

The internet is like a telephone, it’s like a fax machine, and it’s like a TV… In short, it is an advanced medium of communication, nothing more.

This may seem obvious, but after browsing through the web, studying everything I can (As I like to do very often), I have come across many business websites that made me really wonder… “Do these people understand why they are in business in the first place?”

I too fell into the same category years back, my first website was nothing to write home about, but at the time I felt it was the ultimate and that it will bring me closer to my millions… I was clearly wrong.

HERE’S WHAT I DISCOVERED…

Although running a business online may be different in many ways from running one offline one, a major constant still relates both: You are still dealing with real people.

IMAGINE THIS…

You go into the business of selling mobile phones. Your first step is to register the company name, give your shop a name people can remember, pay for a nice location, you put up the signboard that tells people what you do. You then stack up your products for sale, set up competitive prices, hire a sales person to handle clients inquires and you’re ready to go…

NOW WHAT NEXT?

Assuming you paid for a location where there is a lot of traffic, people visit your store daily and you make a few sales… You are excited about your first sale… then you receive a second order. As time goes by you receive some more orders and at the end of the month you find out that you made good sales, enough to pay your rent and still leave you with extra cash to spend…. The same thing happens the next month.

IS EVERYTHING OK?

Put yourself in the shoes of the shop owner and relate the above scenario to your website:

Hmm let’s see…

- You have a great product/service
- You have proper website for selling
- You offer great prices
- Your have substantial traffic
- You made enough sales to cover up this month’s cost and still came out with a profit.

SO WHAT’S THE PROBLEM?

If you haven’t figured it out I’ll tell you.

But first I’d like you to try to answer as many questions as you can from the list below:

- How many clients came into your store this month?
- How many didn’t buy?
- Why is it that some people made a purchase?
- Why is it that others didn’t?
- Have you sold all you can? Is this the best possible sales figure you can come up with each month?
- What efforts have you taken to make sure each client made the best decision?
- Have you seen what your competition is doing?
- Will someone who visited your store and didn’t buy, come again?
- Why will they come back?
- Do you know who your clients are?
- Do you know why some months are better than others?
- What effort has your sales staff made to convert visitors into clients?

HOW MANY OF THE ABOVE QUESTIONS WERE YOU ABLE TO ANSWER?

If you were not able to answer all the questions above, it means that you have left your business in the hands of faith, hoping that things will work out just fine … This is the worst thing that can happen any business!

In the scenario above I took an offline store as an example, you noticed things still worked out well initially without much effort, but on the internet things don’t work out exactly that way… There is no right location for your website. You need to market your business online so people can find it, and that too is a challenge for many.

However, unlike the traditional offline business activities, results online are easier to measure using different tracking tools. So you never have to leave your business to faith.

THE FREE TOOLS YOU NEED TO GROW YOUR BUSINESS

Tracking, measuring and analyzing your online activities may sound expensive, complicated and hard work for many. However there are tools ready to help you make the process simple and best of all they are free.

Here are two free useful tools to consider:

1: GoogleAnalytics is an excellent tracking tool that really gets specific when it comes to tracking and measuring results. Google has now released the power of Urchin for free. You will need to apply for an invitation code before you can signup to use the tool. But this tool is well worth the wait.

2: Your web host should provide you with free tracking tools for your entire website. The following are some tracking tools most host provide.

- Analog
Analog produces a simple summary of all the people who have visited your site. It is fast and provides great lightweight statistics.

- Awstats
Awstats produces very pretty stats.

- Webalizer
Webalizer is a more complex stats program that produces a nice variety of charts and graphs about who has visited your site. This is probably the most popular stats engine available today.

With a combination of the above mentioned tools you can give your business meaning.

Become organized and have a vision! Track everything you can so that you can understand your target market and what you clearly need to do to make things happen for your business.

Edward Hadome is a rare hybrid, manager, strategist, writer and web developer. His specialty is psychology of online buying behavior. Visit www.4weeksmarketing.net where you can build for free, a real personalized profitable action marketing plan.

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