seoontheweb.com Search Engine Optimisation Stratagies

Viral marketing has the ability to create an explosion of traffic to your website. Viral marketing is a term that was coined back in the 90’s and didn’t really come into existence until the introduction of the internet. Never before had information been able to spread with such speed. Viral marketing was born from the concept of a virus that infects everything. You could be talking about an article or website that can potentially spread all over the world in a matter of weeks, days or even hours. The power of viral marketing can exponentially increase your results online.

How quickly it spreads will depend on the quality of your material and your marketing approach. Viral marketing has the power to grow faster than anything ever experienced before the internet.

While there are no guarantees with viral marketing, you can stack the deck in your favour. Here is a list of 3 methods you can use to create viral content:

1. Create an interesting video. If you can come up with an interesting video that sparks curiosity and keeps everyone asking for more you can use viral marketing to blast the video all over the internet and create an explosion of traffic back to your website.

2. Create a hub page - you can use Hub Pages to create a hub and provide valuable content that teaches people what you’ve learnt. Go to hubpages.com and sign up for a free account to set up your hub. This is a great way to create a presence online and get a following of online users in your market niche. Your hub has the ability to turn viral as users rate hubs within the website and the highest rating hubs show up at the top of the list. This helps to position yourself as an authority and encourages viral marketing to take over.

3. Write an interesting article and submit it to Digg. Digg is a content voting website that allows you to submit your website along with some keyword tags and a brief description. Once you have submitted to Digg it will show up in their search engine instantly and allows Digg users to find your article and rate it. If enough users rate your article, viral marketing will take over and there’s no stopping it.

Word of mouth is largely responsible for the power behind viral marketing. Whether that’s through conversation, emails, content voting sites or search engines viral marketing is here to stay. Used correctly, viral marketing is easily the quickest way to generate explosive traffic to your website. Get started today and begin creating your own viral marketing content and increase the amount of traffic to your site, exponentially.

Dan Smith is an up and coming internet marketer taught by one of the best internet marketers around.
There are many strategies to make money on the internet but nothing makes sense unless you have a big list. Learn the best internet marketing tips around, visit Easy Marketing Tips

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Do not worry about the length of your sales letter - majority are four pages or more; however, it has to flow properly and smoothly. Use short sentences, short paragraphs, indented paragraphs, plus lots of sub-heads for the people who will be “scanning through” your sales letter.

Majority news letter launchers, faced with growing production spend and viewing advertising as a means of offsetting that spend, welcome paid advertising. Usually the advertisers see the newsletter as a vehicle to a captive audience, and well worth the cost.

The choice as to whether to carry paid advertising, and if so, how much, is another personal decision that can be made while your news letter is beginning in the planning stages. Some people feel that advertising destroys the image of the news letter plus may influence editorial decisions.

The only predicament with choosing advertising in your news letter could appear to be that as your circulation grows, so will your amount of advertisers, until you will have to grow the size of your newsletter to please the advertisers. At this point, the basic premise or thought of the news letter oftentimes changes from news and practical data to one of an advertiser’s showcase.

You will need a sales letter. Check the sales letter you receive in the mail; look at how these are written and base yours along the same lines. You will find all of them - all those worth being called sales letters - follow the same formula: Attention, Interest, Desire, and Action on the part of the reader - AIDA.

Promoting your news letter, getting prospective buyers and converting these prospects into loyal subscribers, will be the hardest task of your entire undertaking. It takes good planning, persistence and timing.

Jump right in at the start and show the reader how he’s going to benefit from your news letter, and then keep emphasising right on in your “PS”, the many benefits he will gain from subscribing to the news letter. Elaborate on your listing of benefits with instances of what you have, or you intend to include, in your news letter.

Remember to include a “PS” in your sales letter. It should speedily restate to the viewer that he should start enjoying the good of your newsletter by acting NOW, and very subtly suggesting that he might not get another opportunity to get the kind of “success help” you are giving him with this sales letter.

Follow these instances with recommendations or testimonials from reviewers plus satisfied participants. Make the recipient of your sales letter feel that you’re giving him the solution to all his questions on the subject of your news letter.

You have to make your customers feel that “this is the biggest insider’s secret” to the success he needs. Show it to him as his only personal key to success, and then show him how far behind his contemporaries he is going to be if he does not act on your offer immediately.

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Affiliate Marketing Services

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What if you learned how to earn massive cash on the internet starting today?

Do you want to make sure that your website pulls truckloads of cash?

What if you discovered a simple formula that no one executes and this results into massive failure online?

This article will finally open the gates to a simple mindset, when executed will fill up your website with traffic, sales and profits beyond your wildest dreams.

In this article you will finally get to know why some people grow rich while others are dead broke jumping from one site to another hunting for the next get rich quickie.

The purpose of this article is to make sure that you fill up your bank account with cold hard cash.

Here are 5 simple steps to pull cash on demand…

Step 1 - Solve Problems.

Step 2 - Build Credibility.

Step 3 - List Building.

Step 4 - Follow Up.

Step 5 - Drive Traffic.

The purpose of this article is to show you how to earn money online without pulling your hair.

Below you will discover golden 5 step nuggets that will roll out traffic and dollars to your site on autopilot.

Relation building with follow up when executed will drive your sales beyond heights you have never imagined.

Lets get down to step by step details right here and get started today…

Step 1 - Solve Problems.

If you want to become rich on the internet learn what problems your niche is facing and promise yourself to solve them with honesty.

Make sure you build your credibility online…

Step 2 - Build Credibility.

You will make money on the internet only if your subscribers trust you and respect you as an expert in your niche.

Here’s where you need to focus…

Step 3 - List Building.

Make sure you build a massive list online, your primary focus should be on building your list and making money promoting them quality products.

Here’s your success key…

Step 4 - Follow Up.

Once you have build your list focus on giving them value by sending them quality information and promoting them quality products that makes you instant cash in the long run.

This is the most important step…

Step 5 - Drive Traffic.

The most successful internet marketers know how to drive storms of traffic. Learn this most important skill if you want to make money on demand.

Execute the above steps and see cash rolling in starting today. You will be shocked to see your sales flooded right off the charts…

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You probably hear the saying a lot, you know, “the money is in the list.” Almost every internet marketer or “guru” preaches it over and over again. If you build a large list of subscribers then it’s easy to make a lot of money with the click of a mouse. It’s more complicated than that, and email etiquette plays a major role.

You may have heard that communication is the foundation for every relationship. Well, it is no different when it comes to the relationship between you and your subscribers. Keep in mind that I’m talking about good communication. Having proper email etiquette is important in every aspect of business. That seems obvious enough, but it doesn’t always happen.

A very good example of this is email spam. There’s no email etiquette to be found there. People absolutely hate spam, as do I, and for good reason. It’s unsolicited, unfriendly and just screams buy now! That’s no way to build a relationship, especially if you’re trying to sell something. The relationship comes first, then the sale. Build a solid relationship by providing value to your readers. Give them what they want, and they will later reward you for it, but only on their terms, not yours.

The best way to go about doing this is to provide a lot of information compared to the amount of promotions you have. Of course your information should be solid, useful and be able to put into action. Promotions should be on-topic to what your newsletter is about. Don’t annoy your subscribers by throwing an offer in their face everyday. I think every other day is too often as well. It might work for the gurus, but not the average person. You’ll see your unsubscribe rate go through the roof, and all your efforts will be in vein. This should be plain, common sense email etiquette, but then not everyone has common sense.

Things to consider when promoting a product to your list:

1. What value does it offer your subscribers?

2. How can your subscribers benefit by purchasing what it is you’re offering?

3. Do you have their best interest in mind or your own?

4. What do you hope to gain by promoting a product to them?

I’m going to explain the fourth question in some detail, as the first three are pretty much self explanatory.

Most people would answer the last question as they want to make money by promoting a product to their list. That’s not a bad reason at all; after all, this is a business. However, if that is the only reason, then you’re missing the point.

Don’t think of your subscribers as a dollar figure. Think of them more as business partners. You help them out, they help you out. A win-win for both of you. You help them out by providing valuable information that they can actually apply. Promote a product or service they can actually use to benefit from.

The subscriber’s benefit should always be more important than your own benefit. This is just proper email etiquette, and you will be thanked for it. You should be able to answer question four by saying you hope to gain the satisfaction of helping someone out, rather than helping yourself.

Back to the big question at hand. Is the money really in the list? The answer is yes, but only after you have established a relationship and built trust with your subscribers.

If you want to be treated like a real person and not just a dollar figure then sign up for Alan Mater’s free newsletter, and he will teach you how to make money online. Alan also provides work from home resources and ideas on his website.

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One of the time tested proven ways to promote your online business is by creating an Ezine for your site. An Ezine can be used in many ways and you want to be sure beforehand how you are going to use it to get the most mileage you can to promote and create your online business.

What sort of Ezine do you want to create and who is your public? This will direct you on the content that you will need for your targeted public. Is this going to be providing tips for your public or is it just information you want to share with your readers? It has to have some appeal to someone or why create it.

The professional formatting of the Ezine is also important which can be done by using software for this purpose or by hiring a professional service. Presentation is an important point as well because you may provide it for a multitude of people but if no one finds it attractive and no one looks at it what good will it do you. You are trying to attract them to your business are you not?
It should be very readable and not hard to follow.

Whatever template you use to create your Ezine, save it as you are likely to create another one and you want to be able to duplicate what you have already done because you want your customers to be able to easily identify you.

You should have an opt-in list of people who have expressed an interest in your website from people who have come to your website and said that they were interested in your newsletter or just wanted to receive more information. These are the people that you want to send your Ezine to.

This is one of the simplest and most effective ways to promote your online business.
And unlike the olden days when you had to put this on paper, which would cost you a small fortune, you can just fire an email out with the Ezine attached.

You are also able to do advertising on Ezines whether they are your own that others can advertise on or if you want to advertise on others Ezines. There are sites where you can submit your Ezine. Just do a search online. This is a way you can add additional promotion and traffic to your site. The more exposure you can get the more you will benefit.

Gregg Forscher founder of Discount Web
Content Provider offers web content and
guidance to develop traffic using Ezine Marketing
to assist you to create a successful online internet business.
http://discountwebcontentprovider.com

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As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.

The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.

One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you.

A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places by simple doing a Google search. While you need to pay for such services, you are at liberty to take the credit for written articles.

Alternatively, you can republish articles from article directories, which exist by the hundreds. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed. You cannot copy the content and put it on your website. That will also get the page where you placed the content penalized by Google, it will be marked as duplicate content.

If you link back to the source, you are doing the right thing.

In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid. It is always however best option to learn writing yourself at the same time. You need to connect with your subscribers. You do not need to be a world class writer, just proper grammar and the ability to communicate, deliver a message.

It is even better that you put in your personality while talking. You do not have to impress subscribers with your grammer, or writing skills. You have to though connect with them so you get their trust. Writing an ezine is really you being yourself as if talking to someone. With practice you get the feel of writing.

Remember, no one is going to judge you on the writing style.

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Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. You can seek professional ghostwriters from various freelancing websites.

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring works to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you fancy the idea of publishing content without any writing on your part, this method is for you.

You can also do a bit of research in forums, articles already published, placed like live answers or yahoo answers. There are many places to research for what your niche customers want. What their problems are, what they want more knowledge on, what interests them most, how can you help them more, how can you make their life easier.

These are all questions you can find out and answer in your ezine. Researching your competitors is also something you should do. Take a look at what they are doing, subscriber to their ezine, check out what it’s about, how often they send email you. These are all things you can duplicate, not copying but simple getting ideas. Checking a successful ezine is your best bet to make sure yours will be successful as well.

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When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.

You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.

Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there.

Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.

Having said that, you also want to have a steady stream of products or services of your own or an affiliate for you can endorse to your mailing list and make even more money. It’s not sense in having an ezine if you do not make any money. Your subscribers after all will want to buy something, the info alone will not suffice their lust for knowledge about their hobby, their favorite topic or something they want to learn more about.

Think about yourself, when you want something you will try to find better quality products or services. An article, a free ezine, a free ebook are great. But you will probably want something deeper, more advanced. That you can only get by paying for it.

So remember your subscribers too want that advanced knowledge. They are willing to pay for it. There are many ways to give them that, like joining affiliate programs, doing a joint venture with someone who has the products. You can also create your own products.

This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as there Internet Businesses cropping out, there will always be needs to be fulfilled.

But probably the most important thing is that you create an ezine around a topic you love. After all remember that you will be spending your time around this topic. Something you love will make you more motivated, you put in that extra effort and provide a better quality ezine.

Download OutRankSmart (ORS), Karl Sultana’s search engine optimization application. Using that it’s almost a guarantee you will get massive traffic and top rankings.

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Online newsletters are one of the newest and fastest growing ways businesses communicate with their clients and potential customers. A regularly issued newsletter provides subscribers with up-to-date information, special offers, and valuable tips. Done correctly, advertising in these newsletters is a good way to promote your business to a large group of people that will likely be interested in what you have to offer, and ultimately increasing your site traffic.

Before you place any kind of advertising in a newsletter, make sure the newsletter is directed towards the type of audience you want to attract. Determine the consumer niche you want to appeal to, and advertise in newsletters that are geared toward that group. Finding the right newsletter will give you access to an established community of like-minded people who will be more interested in your products and services than the general population. The newsletter should also meet your expectations of a quality publication. Have your business name associated only with top notch business newsletters that have high standards for their newsletter content.

The first way to advertise in a newsletter is by a small ad, usually five or six lines. Your ad will not actually try to sell your product or service, but is more of an enticement to look at your Web site for more information. A newsletter ad may or may not be a successful marketing tool for your business. Some subscribers may be skeptical of this type of ad and will not want to take the time to investigate your site. Use only relevant information and don’t try to sensationalize your ad, as this will turn away many readers.

The second way to advertise in a newsletter is by writing an article to be published in the newsletter. This is a great way to promote your business because it can let the subscribers know that you are proficient in your line of work, give them useful information, and promote your business all at the same time. Know the audience you are writing to and compose an article that will help them solve some type of problem they may have. If your article benefits them in some way, they will be more inclined to visit your business Web site to learn more about you and your business. Put only minimal information about your business in the article to avoid making your article look like a long advertisement, but make sure your contact information and Web site address are included.

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It is important to learn how to use an autoresponder to help you as a prospecting and list building tool online.

One of the best features that an autoresponder has is its automatic response to prospective clients requesting more information. This feature can help automate your prospecting and list building process. You need to prepare 5 to 7 automatic response messages about your business then upload them to your autoresponder system. These messages are set to be delivered days apart so that prospective clients requesting information from your company will receive your messages in a series over a period of three weeks. Very importantly you should give them a reason why they should be part of your mailing list.

A brief example is shown below on how to use an autoresponder and customize it with 7 messages to increase your mailing list.

Message 1: Sent immediately.

You can thank whoever requested the business information. Include a little background about yourself and encourage them to contact you if they have any question about your business. Leave a direct link to your website and allow them to explore whatever you are offering.

Message 2: Sent 2 days apart.

Let them know the advantages and benefits of your products; how these products are different and better than others. Leave a direct link to your website.

Message 3: Sent 3 days apart.

Give them a reason to want to contact you. You can maybe give discounts and promotions or give them an opportunity to earn money. Brief them about your product in general and how they can make money from it. Leave a direct link to your website.

Message 4: Sent 2 days apart.

Explain to them the promotion or the opportunity to earn an extra recurring income from your product. Remind them about your product’s concept as mentioned in your last email. Leave a direct link to your website.

Message 5: Sent 4 days apart.

Let them know how to use and achieve success in your business. Inform them of the system you currently are using and the substantial support group that your business have. Let them assess if your business is right for them. Leave a direct link to your website.

Message 6: Sent 2 days apart.

Put a few testimonials and feedback from happy customers that have been working with you. Convince them that they could be like any of these people, earning money from your business. Leave a direct link to your website.

Message 7: Sent 3 days apart.

Ask their feedback. Mention that you are doing a survey. Include questions like “Why people are hesitant to join?” or “Why people are not open to businesses of this type?” By asking these questions, you’ll get some feedback of the concerns and do something about it. Leave a direct link to your website.

These are just ideas that you can use in your autoresponder system. Your autoresponder doesn’t have to be in this order or number. You can customize it as you like. Observe that in every message, you want to end it with a call of action. That’s why it is very important to leave a direct link to your website so that they can contact or email you for any concerns. A good autoresponder can do business presentation and potentially sign up prospects.

For an review of a very effective autoresponder and newsletter management system visit Autoresponder - Newsletter Manager

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