seoontheweb.com Search Engine Optimisation Stratagies

Throughout the world, local newspapers are closing as recession hits. In this economic climate companies need to look at other ways to get valuable clients. One option is a web based business directory.

There are numerous business directories around the web; many are no more than a collection of web links, while others do actually offer their clients a little extra. This little extra often includes a space where an article can be written for or about the clients in a way to make the cost for inclusion into the directory seem worth the money.

In effect what the client gets is almost the same as a local newspaper; shared space on a dedicated page for their niche. However is this value for money? That is dependent upon the cost of inclusion into the directory as well as the number of visitors the business directory has. What though, if you are say in 5th place in the directory listings? The page may get hits, however will you get seen?

Like most forms of advertising, web directories, even the business ones that give their clients extra web space for attracting their own clients, are loosing out as the worlds economy falls further. So do they need to change the way they are working, by offering even more value to their clients? If so, what can they do?

One way to offer value to clients is to create a new style business directory; one where greed is replaced by value! What is meant by this statement? Well as the current directories will take money from as many companies as possible, resulting in multiple entries within certain niches, why not take just one client per niche per town?

Imagine if a new style directory emerged that took only one client per niche per town? If they were able to gain valuable search ranking positions within Google, then potential clients will stampede to gain entry. Why? Could these companies afford not to be included if there was a threat, that the new directory would hit the spot with web searchers. After all, there is only one space per niche per town.

By limiting inclusion into the directory as opposed to the standard model of accepting all and sundry, a new style directory could soon fill it pages with willing clients especially if the cost was kept to a minimum.

The result of this new style business directory will be to offer value to small business in any sized town without competition from others within your niche

David Edbrooke-Stainer runs a Search Engine Optimization company called Drabdesign and is creating a new Local Business Directory called Imafter.com.

Popularity: unranked [?]

Have you ever looked up a topic on the internet and discovered an excellent article that was not part of a blog website? Perhaps you have that did not pay very much attention to the venue, which published the article. That is, you notice that it is an excellent article and that it is one article out of many in a huge online collection. How did this huge collection of articles come to be? Well, the article is part of a large collection known as an article directory.

How to choose content for online success is a question we must always ask ourselves. Article directories are exactly as the name would imply. They amass collections of essays and articles organized by topic and presented so that interested parties can read them. Often, the authors of the articles write the articles to promote himself or herself or business. As “payment”, the publishers of the article directory allow the writers to include links within the content of the articles. These links usually point to websites owned by the writers. So, the writers are using the articles as a promotional vehicle. For example, to an article on professional tennis can be used to promote a website that sells tennis equipment.

What about pay per click when it comes to how to choose content for online success. The publishers of the actual article directory are able to earn an income from a variety of online monetization processes. For example, many article directories include pay per click advertisements. If an article directory publishes thousands of articles and all of these articles are indexed in the search engines, then the amount traffic the article directory receives can be significant. Therefore, the conversion rate on the pay per click advertisements can be significant.

Since article directories pull in significant traffic, creating a mini article directory on a website can easily duplicate the flow of traffic that major article directories receive. After all, it really is a simple process based on simple math. If you are adding hundreds of articles to your website everyday then you will soon reap the benefits of organic traffic as the articles on your site are indexed in the search engines.

In closing, I hope this article gave you some solid direction when it relates to how to choose content for online success. To success in all you do.

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Craig S. Andrews is known as “The Article Marketing Professor” with over 10,000 article versions online.

Popularity: unranked [?]

Mutual link between two objects is a reciprocal link which commonly takes place between two websites to ensure mutual traffic. A simple example will elicit the subject matter, if A and B have websites. If A’s website links to B’s website and vice versa , then the websites are reciprocally linked. Website owners submit their sites to reciprocal link exchange directories for getting higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because it uses link popularity algorithms to rank websites for relevancy.

There is a special type of reciprocal linking known as three-way linking. The purpose of this link building method is to create more natural links in the eyes of search engines. The value of these links by way of three-way linking can be better than normal reciprocal links.

Reciprocal linking is an important way for web promotion. Reciprocal linking promotes and increases the link popularity of two web sites. Those who are dealing the same business or profession, can joins hands to have reciprocal linkages. Effectiveness of reciprocal linking is growing and growingly sought after as the new medium of advertising on the internet. One can set up a home page with link access from your home page and promote URL address for the specific Reciprocal Links Page in all major search engines. This method gets higher rankings with some search engines. Many of the different search engine spider your web pages looking for other sites linking to yours. The more sites, the spider finds, getting linked to your web site, the more popularity ranking your website will get. All these will lead the website to higher rank positioning when users search the web.

Reciprocal links help in two ways: (1) they increase the website traffic from those who click on the links; (2) reciprocal links play a major role in boosting ranks in search engine .
Following procedure is suggested by many to set up Reciprocal Links and I intend to follow them scrupulously:

1) I will find out good quality and complementary sites

2) I will place a link to them on my site.

3) After I have placed a link to them, I will send a short and polite e-mail to the owner of the site. Genuinely praise something about the site

4) I will inform the web site owner that I have linked to their site, giving them the URL of the page where I have placed by my link.

5) I will ask for a link back to my site, and suggest a page where the link to be sent

6) Three weeks later, if there is no response, I will send a polite reminder.

7) Since e-mails may be lost or overlooked, I will either phone or send a snail mail.

I will keep alphabetical record of sites wherever I have linked to, and requested links from. It is necessary to have a record for reconciliation whom I have contacted so far and to whom I haven’t.

Proofreading and Editing Services for websites and novels.

Popularity: unranked [?]

If you have a website you must be aware that people search for terms on Google and Google will serve relevant pages for that search. You are most likely aware that most businesses aim to reach first page on Google and keep that position for their rankings.

To get your site first on Google you would need to do something called SEO or Search Engine Optimization. Now if you are on the internet for a long time, this may seem to you as pretty simple stuff, but if you are new to these terms then you may want to read this to understand the second reason why your directory listing should have a link to your website.

In SEO there is something called backlinks. This means that other websites have a link to your website. If you place a directory listing on a business directory for example with a link back to your website, this link will be calculated by Google algorithm as a backlink.

Google will give importance to a website depending on how many links a website has. Google will serve on the first page of the search websites that have more backlinks.

Now, this is an extremely simplified version of what is a very complex subject. That backlinks are not the only thing that counts, but it is a big part of the algorithm that Google has. Therefore, backlinks count and for this second reason many directories actually do not offer free listing with link to the website.
As they know that backlinks are important to rank on Google and also important to drive targeted traffic to your website to convert a client, some highly ranked or very targeted directories will charge for a listing with a link because they know they are giving a valuable service.

Savvy business owners that have become aware of SEO and are marketing savvy will always choose a paid listing that has their website rather than a free listing that won’t give them traffic nor will it give them a backlink to their website to count for the SEO effort.

Now you know the second reason that many business owners use business directory listings. Many savvy internet marketers will pay for a listing. Some even swear that the best listing on the internet in terms of directory is the Yahoo directory. However the Yahoo directory charges US$299 per year, that is a huge amount in Rands and some South African businesses do list in the Yahoo directory. Not even to mention their strict listing policy that you could pay the $299 and if you don’t meet the guidelines you won’t get listed and they won’t give you your money back.

Since Yahoo business directory is fairly expensive for most small South African businesses there are many more directories that South African can choose from that have a low cost to get backlinks and also potential customers to your website.

Sean Wheller is the founder of www.1Directory.co.za, a Business Directory an online Business Directory in South Africa providing quality listings for local businesses.

Popularity: unranked [?]

In today’s world of connectivity, a person looking for a service or a product will search for that particular interest on internet first. Often many potential customers like to go to a directory or many business directories because they can have a look at many businesses in one place.

In a directory it is easy to go to a category and look for location of businesses and the details provided.
Potential customers in search for a product or service will always shop around. This is not a big secret really. When they reach a directory, they are doing just that, they are shopping around and looking at the product or service provider, meaning looking at your listing.

Many internet savvy searchers will then go to the website of the service or product provider to learn more about you and see if they want to do business with you. This is where of course you must know that your website should be very helpful to people searching for your services or products. But that is another subject all together.

However, the most important thing to note; is that most people searching will actually check out your website if it is listed in the directory.

This means that most people who list their business in a business directory by default should have a website listed. Anyone searching on the net, is most likely to be at least savvy enough to follow a website URL and check the service or product provider.

For this reason businesses that list their websites in serious directories and do not list their website but only their contact details and email, make a big mistake. They literarily give away business to the competition.

By the time the potential customer is browsing, he or she is likely to leave the directory and maybe not even turn back to see your listing. For this reason, one of the most common mistakes businesses make when they list their businesses in serious directories is to leave out their website, for whatever reason. Often directories charge some price for listing a website, while leave the regular listing for free. This is for a good reason, because they know very well that the value of the website url listing is one of the most important on a business directory. That is how you get potential customers to your website. Without this you are losing out on most of the potential of that listing.

Surprisingly enough you will see many businesses that basically save money not to place a full listing on a real business directory. They take what is free and move on. This could be a mistake that can cost a business all the potential customers that click to visit your competitions website.

Though this is perfectly fine, it is often called “penny wise and pound foolish”, because if potential customers reach your listing and you have no link to your website the potential customer basically is left at a disadvantage not being able to further investigate your offerings in detail on your website.
Very rarely, it does happen when customers may not look particularly for a website or may not consider that as a major issue if they are looking for a service that is location related.

If the directory listing includes only your business in your area and that is exactly what the potential customer is looking for, then of course the rest of the listings are not a competition to your listing. That said, it is rare when potential customer is looking only for a business with a specific location and it is even rarer when only one business is listed on one location, which again creates a massive disadvantage to the business that has no website link on the listing.

In summary, it is very important, when you list your business in a directory to ensure that you give all the details of your business and the most important thing is your WEBSITE.

Now you also know exactly why almost all serious directories that cater for serious businesses will charge for the placement of a link; because it is one of the most valuable pieces of information on that listing.

Potential customers searching on a business directory, are doing just that “searching” and “researching”, often they are not likely to immediately call your business without knowing more about your business and where would that find that on the internet? On your website of course.

So are you guilty of this directory listing mistake? If yes, you know how to fix this quickly. Most serious business directories do not charge that much to add your website link, but the benefit outweighs the options of having your competition get your potential customer instead of you.

Sean Wheller is the founder of www.1Directory.co.za, a Business Directory an online Business Directory in South Africa providing quality listings for local businesses.

Popularity: unranked [?]

Being at the foremost page in search engines results page is very advantageous. One is because most people will not actually bother to check the next few pages for more results. Others don’t actually seem to know that there is another page. Furthermore, the sites having the top rank are what Google or Yahoo search engines think are the most relevant. Although this is not always so, search engine ranking have a very large impact on you internet marketing business. This is most especially important to companies and websites who are just starting their internet marketing business, therefore relying greatly on search engine results.

Have you ever wondered why even if you give your best in making your articles in your website be as adhering to SEO as possible, you still don’t get to be part of the top ranking made by search engines? This is because not everything depends on search engines. What you should add to your internet marketing strategy is the utilization of web directories.

Submitting your articles in web directories is actually a faster of getting a high rank. Why? Because once your articles are submitted, they will post it in blogs, information sites and more. Of course, your articles must be linked to your site. Now, the more site and links there is, the greater is the chance of being indexed first. And since your articles are linked back to your site, you ranking will definitely increase. Even those who are doing business in affiliate marketing can make use of this technique.

Actually, affiliate marketing business is what web directories can help the most. Why? Because the earning of a person involved in affiliate marketing would depend on how many people visit his or her website, especially if the publisher is paid per thousand impressions. The more visitors an internet marketing website is, the more chances of someone clicking an ad or purchasing a product from the partner advertisers. Having web directories is ideal for online internet marketing business.

However, you must make sure that you regularly submit original and content-rich articles to web directories. The more useful your article is, the more it will be posted on different weblogs and be linked to other sites. Also, be sure that your article is linked to you. You can make reference to your website or you can also indicate that in the web directory submission form.

This are very good results for you. However, choosing the right web directory with which you will submit to is very crucial. After all, you will be paying them to widely spread your article. You must find a web directory that is already established in this service. One thing to determine if a web directory is popular and established in the internet marketing line is that when you search Google or Yahoo, they themselves must be top-ranking. If not, how can they prove that their services are a great help for internet marketing businesses if they could not rank well on their own?

Rolando Valdes specializes in teaching real people how to start profitable Internet Marketing businesses to get instant access to all his most profitable marketing campaigns, strategies, tools, and resources visit: http://www.internetmarketingonlineprofits.com/

Popularity: unranked [?]

In general, one of the most cost effective S.E.O methods that are a choice of most owners of internet business around the world is web directory submissions. If you have come across to webmaster’s blogs and forums, you will be surprised on how greatly acclaimed are the directory submission, boasting their benefits such as instant huge traffic and skyrocketing rankings.

For those people who still don’t know about how website directories work, this article will give you a brief summary on the advantages of directory submissions and what it can benefit you as well as your own online business.

1. Directory submissions guarantee an increase in link popularity. This is among the biggest reasons why you should make use of web directories for your website promotions. Knowing that having massive incoming links to your website can give your site high rankings, submitting your web site to top directories will significantly improve its page ranking in search engines. To obtain the popularity that you are targeting, it is a must that you choose good keywords or keyword phrases. With today’s competitive keyword market, it is wise that you keep a number of back links to increase your internet popularity.

2. Being registered in huge search engines. Today, it is not anymore about adding your URL and submitting your web site to Google and other major search engines. Today, it’s all about submitting your site to reputable directories. After doing the submission, your website can get catalogued in just a short while in Google as well as other search engines. You can easily do this by using the “add website” tool.

3. Leveraged stopover from a number of search engine bots. Search engine bots are agents that scan the entire web looking for some new websites. Once you are using a directory submission software or service, you are speeding up the chance of these search engine bots to crawl on your website a lot.

4. Increased exposure to a majority of search engines. Web directories provides website owners help in building keyword relevancy for their personal site. By implementing keyword focused texts on your directory listing, you are boosting your site’s keyword relevancy. These keywords are the ones you utilize for the “website title” field when you do the directory submissions.

5. Brand-building. This has something to do with targeting the right keyword. Web site owners can boost brand awareness through employing business inside the anchor text on the directory listing. Once used together with keyword-focused anchor text during the submission process, you are instantly getting link building, keyword targeting, as well as brand name building, all in one step.

There are a lot of other directories submission benefits provided to small and even huge online marketing websites. One of the huge reasons why this kind of strategy is so popular is that, it is affordable. When you compare the ratio between cost and benefit, the benefits is far greater thus, it is a must for every website to use web directories to gain high visibility to search engines as well as to get good rankings.

Razvan is an expert author who helps in article marketing for Socialmarking, an established and professional SEO company that offers affordable SEO services including social bookmarking, manual directory submissions, contextual link building service, article marketing service and more.

Popularity: unranked [?]

If you are an internet business owner then you are already aware of the importance of SEO, or search engine optimization. SEO is comprised of many different tasks such as link building, article marketing, and keyword placement. But there’s one other SEO tactic that you may not have thought of yet, and that’s directory submission.

A directory is simply a listing of websites broken down by category and subcategory. If a user wants to learn more about a particular subject “let’s use fly fishing as an example” he simply finds a directory and searches for the term “fly fishing.” He is immediately shown a listing of websites related to fly fishing, as well as other categories that he can search to narrow down his results.

If you are a business owner, you simply submit your site to the directory and wait for it to be listed. Then the next person who searches for the term “fly fishing” will be directed to your site!

There are two great advantages to using directories. The first is that directory submissions help build your inbound links. Search engines value one-way links over reciprocal links, so directory submissions will increase your search engine ranking simply by providing you with one-way links. The second advantage is that you get targeted traffic to your site. If a person has found you in a directory, then you can be certain that he was searching for information related specifically to your product or service. Take advantage of directory listings by following these keys:

1.Free or paid directories? While you should definitely take advantage of free directories, you might find that some paid directories are good investments as well. Paid directories will get your site listed more quickly than free directories, and those listings will probably last longer on paid directories than on free directories. So choose some of each to maximize your potential.

2. Niche or general directories? Niche directories are those that are related specifically to your product or service. They guarantee targeted traffic and can help you build up great inbound links if other people find your information valuable. You can find directories related to your market niche with a simple internet search. General directories are also a good investment because many of them have typically been around longer than most niche directories. Search engines reward inbound links from older, more well-established websites, so be sure you submit your site to some general directories that have been around for awhile. Your best bet is to submit to both niche directories and general directories.

3. Take your time. Search engines reward natural link-building with higher search engine rankings, which means that it’s imperative for you to take your time when submitting to directories. If you add your URL to a hundred directories in one day, search engines will penalize you for not building links naturally. However, if you submit to several directories two or three times per month, your link-building will appear natural and will be rewarded by search engines.

Directory submission is no doubt one of the best and simplest ways to increase your search engine rank and drive traffic to your site. The major drawback is that directory submission can be a tedious and time-consuming process. Each directory has its own guidelines for submission, as well as a human editor. If your submission does not follow the guidelines, your site will be rejected. If your disregard for the guidelines is egregious, you may never be able to list your site with that directory.

One option is to consult with an SEO expert or internet marketing agency. An internet marketing professional can not only help you decide which directories are most appropriate for your website and take care of your submissions on your behalf, but he can also help you determine how to integrate directory submissions into your overall marketing strategy.

Seomul Evans is a senior Internet Marketing Services services consultant with “SEO 1 Services” and Add Url cafe providing freeinternet marketing Articles.

Popularity: unranked [?]

One of the best ways to drive traffic to your site is to ensure that you have high-quality, relevant inbound links. If you want to improve your website ranking, the most important thing to do is to get links from sites that are considered authoritative in your field, and get lots of them.

Look for websites whose ranking is higher than yours, and determine how you can go about getting those sites to link to you. One of the best ways to get relevant, high-ranking sites to link to you is through directory submissions.

Directories are repositories of links that are broken down by category and subcategory. Most directories determine which category a website will fall into by looking at the content on the whole site rather than just on one or two pages, and most directories will only allow a single website to be listed in one or two categories.

Directory submissions are a great way to get to one-way links naturally. One-way links are given more value by Google than are two-way links, so it’s important to get as many one-way links as possible. There are several ways to submit your site to directories. Here are some of them:

1. Directory Submission Software: The advantage of software is that it submits your website to online directories automatically. The bad news, however, is that many directories won’t allow you to submit your site without a registration code.

This means that if your software tries to submit your site to a directory, then the directory won’t take it. There’s also a chance that your website will be submitted to the wrong category.

If that happens, then the directory owner may actually delete your website from the directory. The directory owner may also consider your submission to be spam and reject it outright.

2. Manual Submission: Manually submitting your website to relevant directories can be tedious and time-consuming, but it helps you stay in control of the submission process because you can choose which category and sub-category to submit to.

When you submit your website manually, you can also make sure that it meets directory guidelines for title, description, and anchor text. This process is much more costly than using directory submission software, but it does lessen the chance that your submission will be rejected.

3. Do It Yourself: Keeping all of your search engine optimization activities within your own control can be a great way to learn about how directories work and about search engine optimization. You will become more familiar with which directories cater to your market niche, and you will learn about your competitors.

You will also get great ideas for your own business as you look at other websites that cater to the same potential customers.

Although it is time-consuming, doing your SEO tasks yourself can be very rewarding and can help you understand more about internet marketing than you could ever learn simply by consulting with an expert.

4. Hire an SEO expert: Many business owners have no desire to shift their focus away from the day-to-day workings of their businesses to the tedious process of managing internet marketing campaigns. Fortunately, SEO experts and internet marketing gurus specialize in directory submissions and link-building.

These professionals have years of experience in developing internet marketing campaigns and will know precisely which directories you should submit your site to.

They know all of the guidelines for the major directories, and they can complete the process in a fraction of the time it would take you to do it. There are two ways to make an SEO expert part of your team. The first is to outsource your SEO and the second is to hire on an SEO expert for your business.

You will probably find that outsourcing your SEO is a smart move since you don’t have to worry about salary and benefits.

Seomul Evans is a senior SEO services with “SEO 1 Services” a Dallas firm. Add Url at Add Url Cafeinternet marketing Blog articles.

Popularity: unranked [?]

SEO experts and internet marketing professionals understand the impact of inbound links on search engine ranking. The more one-way links you have from relevant, authoritative websites, the higher your search engine ranking will be.

Search engines essentially regard every link pointing to your website as a “vote” for your site, and gives greater weight to those websites with greater longevity, more relevance, and greater authority within your market niche. Your search engine ranking will also benefit from inbound links from sites that have a higher search engine ranking than yours.

The next question is how to get high-ranking, relevant, and highly-respected website to link to you. Internet marketing professionals believe that one great way to get inbound links is to submit your site to web directories.

Directories are listings of websites organized by category and subcategory. Internet users looking for information about a certain subject often use directories to access lists of websites that can give them the information that they’re looking for. Likewise, website owners who want to get noticed often submit their sites to directories. Sounds like a breeze, right?

But before you start submitting to every directory you can find, make sure that those directories are relevant to your market niche and that you submit your site to the appropriate categories and subcategories. Finding the appropriate directories and the right categories can be a time-consuming process, but you can be assured that your time and effort will pay off in the end. Once your website shows up in the directory, you will notice increased traffic.

Relevant sites will begin linking to you and, in the end, you will find that your search engine ranking has increased.

One of the most important things to remember is that, unlike search engines, directories are managed by humans. They check every submission to make sure that it is appropriate for their directory and that the categories you have chosen are relevant.

This means that you need to be painstaking in your choice of directories and in filling out the information required by each directory. Here are 3 ways to make sure that your directory submission is accepted.

1. Relevance. The most important thing to consider when you submit your site to a directory is relevance. Directory owners will discount random submissions immediately. Also, be thoughtful when choosing the categories to which you want to submit. Manual editors see thousands of submissions per day, and it’s much easier to reject a submission than to accept it.

2. Organize Your Information. Each directory has its own expectations for submissions, so make sure you are aware of them before you actually add your URL. Most directories want descriptions ranging from 100-250 characters, so be sure you can make your point in a clear, concise manner. Make sure your keywords are focused and organized.

Wordiness is not rewarded by directory editors, and may cause them to reject your submission outright. To help you get your keywords together, start by making a short list of keywords that you think are appropriate. Then shorten your list even more to include only the most relevant keywords.

3. Never Spam. Remember that your submission is being reviewed by a human editor and that human editors can recognize spam right away. Use every word carefully and thoughtfully. Not only can spamming get your submission rejected, it can also ensure that directory editors won’t even give you a second chance.

Directory submission is a great way to build one-way links, but it is also very tedious and time-consuming. One possibility is to consider to hiring an SEO expert to both complete the submission task on your behalf and to help you determine how to integrate directory submission into your overall internet marketing strategy. Either way, make directory submission work for you!

Seomul Evans is a senior SEO Services with “SEO 1 Services” a Dallas firm providing Online Directory submissions and freeonline marketing articles

Popularity: unranked [?]