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  • Archive for July, 2008

    Branded Jumpers – Keep Your Customers Warm While Promoting Your Brand

    Written by MilesLovegrove on Thursday, July 31st, 2008 in Marketing.

    Customised jumpers and sweaters have long been a staple of the marketing industry. Using branded clothing to spread your message or increase the visibility of your logo can have some big benefits. For a start, your target audience will appreciate your gift, as their new sweater will last a long time, and your brand will be seen by everyone they walk past on the street. Jumpers are comfortable and help people keep warm – so it’s a good idea to release these items at the beginning of the winter season.

    Branded jumpers come in many colors, fabrics and styles. A good quality fabric will ensure that your jumper gets worn more often than a lesser quality. You may wish to offer a choice of colors, so that your clients can choose a color that they’re more likely to wear. Making your jumpers attractive is a key aspect to consider, as you want to make sure that people are going to want them and use them.

    It’ll help if you have a trendy logo, or at least a cool looking graphic to use underneath it – this will really increase people’s interest in wearing them and will give you the bonus of coming off as ‘trendy’. The use of branded jumpers as a tool to make your organisation look hip makes them especially useful if your target market is amongst the young.

    One style of promotional jumper is a hooded sweater. These are incredibly popular and offering them as a freebie will make you a big hit with your customers or employees. The obvious benefit of using an item that is so popular is that the recipients will almost definitely use the item quite a bit – thereby giving you lots of free advertising! Again, younger people in particular really like hooded sweaters, so if your target market includes a young demographic, then a gift like this will really raise your reputation with them.

    One other thing to consider when using jumpers as promotional items, is the range of sizes that you’re going to offer. You might want to offer a variety of sizes to choose from - small, medium and large, as well as possibly extra large and so on. Or if you’d rather just stock one size, from some stores you can get “one size fits all”, which usually fits people from small to large. You also should consider the style of jumper – women usually wear differently shaped clothing to men. If you’re using hooded sweaters this is less of an issue, as they’re usually worn baggy. When thinking about these aspects you need to bear in mind your target market. If you’re an organisation catering to mostly women clientele, then it’ll obviously be in your best interests to just stock branded jumpers in women’s styles.

    Whatever you decide, using promotional jumpers as a method of spreading your brand is always going to be effective as even if the recipient doesn’t use the item for themselves, they will in most cases end up giving it to children, spouses, etc. Thus your item is certain to be used and your logo is certain to get lots of visibility.

    Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of Promotional Jumpers and Branded Jumpers at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    Hammock: A Very Useful Personalized Gift

    Written by MilesLovegrove on Thursday, July 31st, 2008 in Marketing.

    If you are a business owner you know that a main part of any business is to promote your business. While word of mouth might be a great way of getting business promotional items are also another way of getting your business to grow. By using promotional items you will not only be giving your current customers a great gift that will make them feel special but you will also be getting your businesses name out on the streets where people will start talking about it.

    The great thing about giving a personalized hammock is the fact that it is not only a nice gift but it is also a useful gift. The more the gift receiver uses the promotional item the more people will see your business name and inquire about it. This will help advertize your business by word of mouth.

    Many other companies will resort to using the cheaper kind of promotional items such as pens, pencils and silly little hats that no one ever wears. If no one ever uses the promotional items then they can’t do a lot of good when it comes to promoting your business. By giving your customers a nice personalize hammock you can be assured that they will definitely use it every chance they get. Everyone wants to be able to relax and doing so in your personalize hammock is the perfect place. While they are relaxing they will surely think about the great place where they were given this wonderful, useful, personalized hammock and guess what? They will be thinking about your business.

    Another thing you can do with your useful promotional hammocks is to give them out to your employees who do a remarkable job. Giving out rewards is a great way to raise the morale of your employees while also motivation them to do a great job. Not only will this be a great way to boost your employees but also a great way to get your promotional items into the hands of people who can speak knowledgably about your business. It’s a win-win situation for everyone involved.

    The great thing about giving out personalize hammocks to either your customers or your employees or both is that you get to choose the color, design, size and style of the hammocks you like best. You can also incorporate your business name and information on to the hammock to make it that much more valuable to your promotional needs. While you might feel a personalized hammock is a bit expensive the amount of promotion that is being done while the gift recipient is using it will end up being priceless. You can’t lay a price on something that will help your business to grow and flourish into a profitable situation.

    While there are cheaper personalized promotional items besides a personalized hammock that you could use do you really want to base your advertisement on the fact that someone may or may not wear the goofy visor that you gave them? Isn’t your business and its growth worth more than that to you?

    Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of Promotional Hammocks and Branded Hammocks at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    Get Where You Need to Be With Promotional GPS

    Written by MilesLovegrove on Thursday, July 31st, 2008 in Marketing.

    While the term GPS tends to illicit visions in our heads of high-tech gadgets that cost hundreds of dollars, you can still consider a GPS for a company gift to your valued employees who have reached a milestone in their employment. A custom engraved GPS with your logo and their name will make your employees feel special during the milestone celebration and it will show them that you care. Whether they are retiring for a new life of travel and fun in the sun, celebrating a promotion, or simply marking specific years of service to your firm, a hand held GPS is a great gift.

    A promotional hand held GPS comes with a built-in antenna and a 16 channel GPS engine. It will show your employee the latitude, longitude, and altitude they are traveling in with the compass direction that includes speed and bearing. It has a trip computer that will display the speed your employees are traveling at, the trip time, trip odometer, total odometer travel, and scan mode. With an included armband and bicycle holder, this GPS is perfect for your employees when they travel. The GPS can be a great tool in helping your employees track their travel miles in order to later fill out their travel reimbursement form.

    Most hand held GPS systems come in standard black. Your logo can be screen printed on the top of the GPS front and the color scheme can range from one to three colors at most places. The logo setup is usually only charged one time and most places have a set fee that is charged based on the number of colors chosen. When you purchase imprinted GPS systems, you will get to see a proof of how your logo will look on this handy device. Production and delivery upon approval from you takes anywhere from 10 to 15 days to complete.

    Your employees are important, especially when they are on travel. If they have no idea how to traverse a city they are in, their GPS will come in handy to guide them to their destination. The compass is handy in that regard, especially when the travel directions are vague. Your employee’s time is also valuable, so providing them with your logo imprinted GPS is definitely your way of telling them that you know they are worth your appreciation.

    If you plan on ordering GPS systems for your company, inquire with the manufacturer of the promotional GPS whether or not they require a minimal purchase. These hand held GPS systems start at $150 and that is not including shipping or graphics set up. This is one of the reasons we suggest them for gifts. However, you could get a good break on larger orders. If you do, then you may wish to present one to each of your valued employees or save them to give to new customers.

    Everyone likes free gifts and promotional items. If you are looking to make a good first impression with a very important client, present them with a hand held GPS sporting your logo at the end of the meeting. Even if you don’t get the contract, you will have still gone that extra mile.

    Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of Promotional GPS and Branded GPS at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    Keep Their Hands Warm in Inclement Weather With Promotional Gloves

    Written by MilesLovegrove on Thursday, July 31st, 2008 in Marketing.

    There is probably nothing worse than your hands being cold during inclement weather like rain or snow. If your hands are cold, then you can probably be guaranteed that your customers and employees hands are pretty cold as well. One great promotional item that you can purchase this year to show them that you care is gloves sporting the logo of your company.

    Gloves come in all different styles to fit all sorts of hands. The one size fits all ‘miracle gloves’ are made of stretchy material that expands when the employees slip them onto their hands. Leather driving gloves are also very nice and provide customers and employees with a good palm surface for gripping the steering wheel while protecting the hands from the cold.

    A good pair of high quality gloves can be purchased for a fairly good price and when you promotional items in bulk, you can usually get a very good discount. Because your customers and employees are all different, it is advisable to look into gloves in all sizes so that they can get a good fit for their hands. With the winter weather only half a year away, you will want to go ahead and think about ordering your promotional gloves now. By ordering them as soon as possible, you have enough time to ensure that your logo is embroidered on the properly and that you get them back in enough time to give them out before the weather turns cold.

    Gloves are always a great promotional gift for your customers and employees. How many times have you left the house without your own pair? With a pair of promotional gloves given to your employees or customers, they can be assured that their hands will stay warm all the time. Whether they leave them in their vehicle as a backup set or wear them all the time, the idea behind giving someone a pair of gloves to keep their hands warm and dry really is an appreciative one.

    We may all joke and cringe over the gift of gloves as being clich?, but they are a great way to promote your company. People will see employees and customers wearing them and ask about them. This form of marketing could be very useful for you as you may provide a service someone else needs that they have not yet fulfilled. How did this new customer come about? A pair of promotional gloves sporting your company logo.

    Because gloves come in such a wide array of options, try to choose ones that will stand up to the abuse of harsh weather such as cold, snow, and rain. Choose your gloves in a color that will allow your logo to stand out and be seen, but also compliments your employees and customers basic attire. Black, tan, brown, and blue usually go well with any color in a company logo. And, make sure you order enough to have some on hand when a potential customer knocks on your door. They may not have their gloves with them and every time they look at the pair with your logo on them, they will remember you.

    Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of Promotional Gloves and Branded Gloves at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    Give Them Something to Carry on Vacation – Promotional Garment Carriers

    Written by MilesLovegrove on Thursday, July 31st, 2008 in Marketing.

    Probably one of the most unique marketing and gift items a company can purchase to help spread their name are customized garment carriers. These garment carriers can be in the form of suit bags, duffle bags, or small airline carry ons. If your employees do a lot of business traveling on your behalf, a great way to reward their time away from home and score some promotion for your company is by giving them garment carriers with the company logo on them to use when they travel.

    Garment carriers come in a variety of selections so you can choose the ones that are right for your promotional needs. One of the most popular options when it comes to garment carriers for your employees is the oversized travel duffle bags. These bags come with a double zipper on the top, room inside to pack a weeks worth of clothing for two people, to large zipper pockets on other side and smaller pockets in the front and back for a variety of accessories. These garment carriers are sturdy enough to withstand the abuse luggage takes when traveling by air and with your logo embroidered into the fabric of the bag, they become unique items that your employees will spot right away.

    Promotional items such as garment carriers can be purchased in a variety of colors and styles. If you want your company logo to stand out prominently on them, you may want to pick garment carriers of one color with another color for your logo that is complimenting and easy to see. The setup fee for embroidering your logo onto any of the garment carriers you choose will cost you some extra money, but if the garment carriers are a hit with your employees, imagine how well they will promote your company when given as a gift to a loyal customer.

    Make sure the garment carriers you choose to purchase as promotional items are sturdy and able to withstand the abuse any form of travel will give them. The better the garment carriers are made the longer they will hold up. For example, the duffle bags mentioned above have been known to last ten to fifteen years under normal travel wear and tear. Keep in mind that your employees and customers may use your promotional garment carriers for personal travel as well as business. By providing them with a quality product with your logo attached, you will be ensuring that they will not be left with their clothing on the ground when the airplane lands.

    Most specialty shops and companies that do logo work for shirts can also do the logo work for your garment carriers. If you are already using a company for promotional items that carry your logo, ask them if they do embroidery and to quote you a price to customize the garment carriers of your choice as gifts for your employees and customers. This unique promotional item is functional, classy, and a great way to get your name out there. Garment carriers of all sizes will be well received by anyone you decide to give them to.

    Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of Promotional Garment Carriers and Branded Garment Carriers at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    Promotional Timers Put You a Step Ahead of the Competition

    Written by MilesLovegrove on Thursday, July 31st, 2008 in Marketing.

    In today’s world of competitive marketing and promotions every smart business owner knows he needs to stay one step ahead of the competition. One way to do this is to have great deals your competition just can’t match. Another great competition strategy is to have great, fun, interesting and unique promotional items.

    One of the best unique and fun promotional items you can pass out not only to your new and loyal customers along with your employees is a cool and also useful timer. Now there are several different forms of promotional timers. Let’s take a closer look at the different options when it comes to promotional timers.

    The first promotional timers that are not only useful but fun to use is a cooking timer. Every household needs a timer in the kitchen when they are cooking. These promotional timers can come in all sorts of different things from the classic round timer that simply has your company logo on it to other more unique timers such as baseballs, soccer balls, rosters, fruits, houses and so many more. No matter what unique style you choose you can have your company logo printed on one side of these great promotional timers.

    For those businesses that cater to the older generation you might want to think about using the medicine box promotional timers. These promotional timers are great for anyone who needs to be reminded that it is time to take their medicine. There is a small box like item that is meant to hold your prescription so it is portable and a small timer that will go off to remind your customer it’s time to take their medication. You can have your company logo printed on the top or the side of this promotional timer and every time they take their medication they will think of your business as the one that helps them remember.

    Another great form of a promotional timer is the stop watch. This is a promotional timer that is geared with the health enthusiast in mind. This great timer or stop watch can be ordered in several different colors, shapes, size and styles to choose from. This is a great promotional item to give out to both your loyal customers and the new customers coming into your business. So many people in today’s world have a use for a timer or stop watch. You can have your company logo printed inside the face of the stop watch or on the back of the stop watch. Either way it is sure to be a great promotional item.

    As you can see there is a wide variety of different promotional timers that are available to help promote your ever growing business. Which one you choose is up to you. Make sure that the promotional timers you choose are geared to the type of clientele you have. If there is a big difference in the type of clientele you have you will be better off purchasing several small amounts of personalized timers in order to fit the needs of all of your clients and make each promotional gift special.

    Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of Promotional Timers and Branded Timers at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    Track Suits: The Ultimate Promotional Item

    Written by MilesLovegrove on Thursday, July 31st, 2008 in Marketing.

    By adding your company logo to a stylish and practical set of clothing you can reap the rewards of a great promotional item. By adding your company logo to a promotional track suit you are reinforcing your brand and making the company name that is much more visible to the public.

    Promotional track suits are a useful and versatile clothing item that is practically timeless in style and popularity among men, women and children around the world. There are so many different advantages to adding promotional track suits to your promotional line-up. Track suits have a great deal of usefulness, practicality and appeal to people of all ages. Not only can you be assured that the track suits will be used, which is exactly what you want so that your company logo can be seen in many different places, but they are also quite inexpensive to personalize, create and distribute among your customers.

    Many company’s opt for the standard promotional items such as pens, pencils, Frisbees and other things that can be given out to people in the thousands. While these are still a great promotional tool they are not specific for the clientele you are trying to target. Pens and such can be given out to thousands of people at trade shows and other places but if you are going to invest in a promotional tool don’t you want it to be useful and directed at your target market? With promotional track suits you can do that!

    Clients will be astounded to receive such a wonderfully stylist, practical and useful promotional gift from your company. This will put them into the mind frame of telling everyone about the great gift and in turn this will start the promotional process. Then when your client starts to wear the promotional track suit be it on the track or over the weekend it will surely strike up some conversations between your client and a prospective client. This means that the ball of promotion is rolling well on it’s way to scoring a new client.

    Promotional track suits are also a great and practical gift to give out to employees. You can give a promotional gift to an employee who has done a remarkable job, for their birthday or their anniversary with your company. Employees will feel they are valued and a person who feels valued with speak highly of your company. This in itself is a great promotional tool since many people like to do business with companies that take care of their employees.

    While promotional track suits might not be the cheapest promotional tool out there they are among the best. Not only are they a super nice gift to receive they are also the most useful and practical promotional gifts to give. Promotional track suits will not be something that will find it’s way to the bottom of the draw of the receiver, they are an item that will be warn for several years to come and keep promoting your business for a long time.

    Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of Promotional Tracksuits and Branded Tracksuits at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    Desk Calendars Keep Your Name on Their Lips

    Written by MattFranks on Thursday, July 31st, 2008 in Marketing.

    If you want your customers to remember your company name, address, and telephone number, then maybe you should consider investing in desk calendars with your information at the top. Desk calendars are great organizers and can help your customers keep a track of important dates, meetings, and appointments right at their fingertips. This marketing tool can be as large as a desk pad or as small as a magnet. With your logo at the top, your customers will always be able to reach you.

    Desk calendars can be customized in a variety of different ways to make sure that your company logo is easy to see. Desk calendars that are large pads with a sheet for each month can be a single color with a space for notes along one side or they can be decorated with scenic images, flowers, or other designs. As a marketing tool, you can choose the backside and what is printed on the under pad of the desk calendar you hand out.

    Some desk calendars, depending on the company you order them from, can be imprinted in one or multiple colors. They be engraved with gold imprint and even shaped to your specifications. If you decide to go for a smaller design as your marketing tool, you can have your desk calendars turned in handy magnets that simply hang on a metal surface with a small calendar or you can choose a marketing desk calendar that has a thermometer. There are no limits to the design you choose to remind your customers who you are.

    Everyone needs a calendar and desk calendars are a practical marketing tool for your customers. Even if you go for a small version that simply helps remind them of the date, having your logo and company information somewhere on the desk calendar will keep you firmly in their minds. If the work your company does is also well remembered, your customers will be able to rattle off your company information to a new customer without hesitation.

    Desk calendars are also great for your own employees, especially new ones who may not have memorized your company information yet. The information will be right there in front of them and they will be able to answer questions that pertain to the company without hesitation. Even your employees enjoy receiving promotional materials from your company and they can help promote customer loyalty. By using them as organizers, desk calendars can keep your employees on time during projects and for appointments.

    Promotional desk calendars show your customers and your employees how much they mean to you. Their loyalty to your company is what allows your company to remain in business. By sharing this with them and providing them with something that keeps your firmly in their minds when they need your services, you are proving them with not only a marketing tool, but also a service.

    Remember, desk calendars can be produced in all different, colors shapes and sizes. Chose the one that best fits your company’s marketing scheme and make sure you get enough to hand out to everyone.

    Matt Franks is director of Fluid Branding, the UK’s largest supplier of Promotional Desk Calendars and Branded Desk Calendars at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    How Conference Badges Can Promote Your Everywhere

    Written by MattFranks on Thursday, July 31st, 2008 in Marketing.

    Conference badges can be very boring affairs and if you are looking for a way to promote your company at a fairly low cost, try investing in permanent conference badges for your employees. These name badges can be used over and over again, identifying your employees by name and position. Emblazoned with your company logo, conference badges are a great promotional item.

    Whenever you have an employee heading out to a conference, encourage them to wear the promotional conference badges that you have provided them. They will save time looking for handwritten name badges that tell people nothing about who the employees are, the company they work for and why they may be at a particular conference. For example, who would you rather approach? Strangers with handwritten name badges that simply stick to your chest or someone with promotional conference badges in bright colors with a company logo printed on them?

    Conference badges are great conversation starters. Someone will approach your employees and without ever saying more than ‘Hello’ your employees new contact already knows their name, the company they work for, and what their position is. Conference badges can also hold more information than just these basic items. Professionally made name badges can also include your company’s website address and slogan.

    Promotional conference badges can be ordered in a variety of shapes and sizes. You can have them printed on heavy duty colored paper with bold text so that they are noticeable from a distance. That is key to making promotional conference badges truly work for your company and your employees. Most conferences are networking opportunities so investing in conference badges that help promote your company are definitely a worthy investment for everyone involved.

    Name badges are part of your company’s identity. They are very important to your employees and how they represent your company at one of these conferences. If you want to put your best foot forward and make sure your company is noticed and your employees approached, give them something to help do their jobs. Promotional conference badges that you provide your employees that are professional looking and help promote your company become tools. Tools are important to your employees as they need the right ones to do their jobs.

    The next time you send employees to a major conference in the hopes of attracting new business, send them with professional conference badges that will help them make a good first impression. It’s better to make a good impression with potential clients and contacts than it is to repair the impression they initially get when you are left hanging speechless. Name badges with pizzazz that announce your company right off the bat are a step towards making sure your company becomes known as compared to simply allowing your employees to slip into obscurity among the crowd at the conference.

    Pick out conference badges for your employees that use your logo colors in complimentary colors that are appealing to all. Your employees will appreciate the step up their new name badges will give them when they are attending the conferences you have asked them to go to.

    Matt Franks is director of Fluid Branding, the UK’s largest supplier of Promotional Conference Badges and Branded Conference Badges at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]

    City Bags – a Stylish Gift For Your Female Employees

    Written by MattFranks on Thursday, July 31st, 2008 in Marketing.

    Most women carry purses to keep all of the miscellaneous items in. When you are looking for a promotional item to promote your company with, why not consider fashionable city bags for your female employees? City bags are over the shoulder purses that are approximately 14” wide, 7” tall, 3” deep and come with a 22” strap. Most city bags can also be ordered with a 50” strap to turn it into a messenger bag which will make for not only a great gift but also an excellent promotional tool for your company.

    City bags come in a wide range of colors, textures and patterns. If you are truly trying to impress your female employees, take a note of the things they seem to prefer and try to customize the city bags you order to your employee’s tastes. You can have your company logo embroidered on the promotional city bags in an inconspicuous place if you are concerned about ruining the overall look of the City bags.

    Your female employees will go nuts over these great accessories. These purses have zipper closures so your employees don’t lose their items, have a double inner pocket to hold smaller items that do not want to be lost, and attach to the straps with shiny O rings for maximum hold. They are not too big, and are great for your female employees to use for a night on the town.

    When you employee goes out to lunch or dinner with a friend and take one of the promotional city bags your presented them, heads will turn at their stylish accessory. It could be a great conversation starter, especially if your company logo is noticed. Who knows, the promotional gift you gave your female employees could bring in some surprise customers. After all, that is what promotional means, right?

    City bags are a great way to show your employees how much you truly appreciate the work you do. Everyone enjoys receiving something for free, especially from their employers. This time make your gift something very special. City bags are not only practical, but the current fashion accessory rage. If you put some serious thought into your female employee’s promotional gift, they will not only be impressed with your good taste, but also very happy to have one of these City bags in their collection of purses.

    You can use City bags as a way to mark milestones for your female employees. Not everyone wears a watch so these purses could be a more appropriate gift for your valued employee. With your logo embroidered somewhere on the bag, they will have a lasting reminder of their service and time spent at your company. You hate to see a hard working employee leave. Make sure they leave with a good memory of your appreciation and fashionable City bags in their possession.

    If you have no idea what color your female employees like, consider ordering your promotional City bags in your company’s colors with the logo sewn onto it in a complimenting color. This way each employee receives the same item and there are no arguments over who get the funky textured City bags. Make the promotional gift for your female employee’s one that will be well used and remembered. Invest in City bags for them.

    Matt Franks is director of Fluid Branding, the UK’s largest supplier of Promotional City Bags and Branded City Bags at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

    Popularity: unranked [?]



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