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  • Archive for December, 2007

    No Traffic = No sales

    Written by tpdd88 on Monday, December 31st, 2007 in Building Traffic.

    The next problem is that most small online business owners usually have little money and not a lot of time to generate traffic and visitors to their site…. Many of them spend 6-8 hours every day just trying to generate some traffic to their site, product or service. And, at the end of each month, because nothing they seem to try ever works very well, they find themselves no better off than they were the month before. It doesn’t take them long to realize what a big waste of time doing it that way really is.

    What we want to share with you today is one of the ’smartest’ ways to generate an unlimited number of visitors to almost any site. It doesn’t matter whether you are promoting a product, a service, a business opportunity or a content site. It doesn’t matter how much your product costs … It doesn’t even matter if you are promoting your own products or someone elses via an affiliate program. If you want to promote … need extra traffic or visitors … want to increase your sales and monthly income, while automating 98% of it all - then keep reading.

    And while we can’t cover ALL the different methods here, we would like to reveal 3 or 4 that we have found to be extremely inexpensive, relatively untapped, that have huge potential in bringing qualified traffic to your website. And, even more importantly … regardless of whether you want 10,000 or 1,000,000 visitors, they only take about 30 minutes to set in motion! Why would you pay a lead-generation company $3 to $5 or more PER lead when you can generate your own at a fraction of the cost?

    So now instead of spending your entire day and your entire bank account trying to generate traffic to your site, what we are about to reveal should have you spending your time on more important things - like developing new products, growing your business, golfing, or whatever else it is that you really want to do.

    Isn’t that the whole point of having your own web business … so you can have more time and freedom to enjoy life and do as you wish? Wouldn’t you agree, it’s much better to spend 30 minutes or less on promotions, and to have the entire process automated? That’s the difference between working SMART, and working HARD! You don’t want to work HARD do you?

    The first thing we need you to know is that all website traffic is not created equal. There are plenty of sources out there and we can’t speak for them all. However, we do use the traffic methods we mention below to successfully generate traffic and qualified leads to our business. And, as well as ones not mentioned below, they continue to work successfully to promote these types of online businesses with consistant success:

    Business Opportunities
    Network Marketing/MLM
    Franchise Opportunties
    Work-at-home programs
    Credit Cards/Repair
    Personal Finance
    Insurance offers
    Investment sites
    Computers, Software, etc
    Education, Jobs/Career
    “Free Stuff”, Coupons, etc
    Internet/Web Services
    Shopping, Gifts, etc
    Sports/Sporting Goods
    Travel, Cars, Outdoors
    Pets, Hobbies, etc
    Mens/Womens Health
    Dieting, Fitness, etc
    Cooking, Gardening, etc
    Home Improvement
    Online Casinos sites
    Joke and Humor sites
    Online Games, Chat, etc
    Music, Sports, Movies, etc
    Pets, Hobbies, etc

    The traffic generation methods we are talking about are Pop-Ups, Pop-Unders, Keyword Targeted Pop-Unders, Expired Domain Traffic, AUDIO is OK traffic, and the different targeting platforms that can make them even more effective in promoting your business.

    It is important to note that these traffic generation methods are NOT spam advertising. All websites these methods take place with, have opted in to allow this to happen, are payed well to do so, and, there are tens of thousands of them participating).

    Let’s start by taking a quick look at POP-UPS. I’m positive you’ve experienced “Pop-Ups” while surfing online. Pop-Ups are the irritating windows that suddenly “pop” out of nowhere, in front of what you were reading, interrupting what you are doing. We aren’t going to spend a lot of time talking about Pop-Ups. They tend to get a lot of bad press; most people have software installed and most ISPs have blocking devices in place to eliminate them these day, which makes them not as popular a means of generating traffic. Nevertheless, because they are usually slightly cheaper than the other methods, some people still buy them in large quantities and use them to pull a small, but converting quantity of traffic to their websites.

    We want to spend more time talking about the other 3 types of promotion methods today. , and we will go next to the traffic method called Pop-Unders.

    POP-UNDERS - are pretty much what the name sounds like. The big difference between them and Pop-UPs is that Pop-Unders load **under** the current browser window. Because of that, they tend to not be as bothersome or interrupting to the web surfers as Pop-Ups. 99% of the time the web surfer doesn’t even know the Pop-Under site is there until they move or close their main window, so they aren’t in a “bad mood”, from being interrupted, when they do see it. When you advertise your site with “Pop-Unders”, your site is loaded behind another website that someone has just arrived at or left. Once the person closes off that particular site they then see yours, hence the name “pop-under”. This is obviously a very cost effective way to have your site seen by thousands or even millions of people.

    Obviously this type of advertising, as with most others has its pros and cons. The pro being people WILL see your site by the thousands and the cost is extremely low. The con being most people will close the pop-under without bothering to browse your website. That is a fact you have to be aware of. You are NOT going to see conversion rates of 10% or anything like that … far from it. However, you can make a small fortune even with a horrible conversion ratio. This form of traffic generation is so cost-effective that even if you only get 1 sale out of every 10,000 Pop-Unders you’re still a head of the game!

    Let me say this another way, because this is the key and you really need to understand this. Quite truthfully, from a response ratio standpoint, Pop-Unders aren’t choice #1, however, because they are so inexpensive, they can be one of the BEST ways to promote your site from an ROI (return on investment) standpoint, and that’s what matters!

    Pop-Unders are quite a popular means of generating traffic, especially since they can be targeted by topic into almost any specific niche your website fits into. For example, if you have a sports website, it can be targeted to “appear” behind sports websites. Or, if you have a casino site, it can be targeted to load behind casino websites. It’s obvious that only the visitors who are actually interested in those topics, would be looking at that niche site in the first place, right?

    Here are some of the many categories that can be targeted:

    Advertising Media - Agriculture - Animals - Antiques - Arts - Associations - Astronomy - Auctions - Auto Rental - Autos - Babies - Bathroom - Beauty - Bicycles - Boats - Books - Bridal - Building - Business - Camping - Candles - Candy & Confectionery - Cellular Phones - Cellular Service - Career Counselling - Car Audio - Charity - Chatrooms - Christian - Cigarettes - Cigars - Childrens Products - Clip art - Clocks & Watches - Clothes - Collectibles - College - College Nightlife - College Students - Comics - Computer Advice - Computer Memory - Computer Peripherals - Computer Programming - Computer Related - Computer Software - Computer Virus - Consumer Electronics - Conventions - Cooking - Cosmetics & Perfume - Costumes & Uniforms - Crafts & Craft Making - Credit Cards - Dance - Debt Consolidation - Diet - Domain Names - Education - Employment - Entertainment - Exhibitions & Conventions - Eye Care - Fabrics - Family - Farming - Fashion - Fashion for Men - Fashion for Women - Finance - Fishing - Fitness - Flights - Flooring - Flowers - Food & Beverage - Free Stuff - Friends & People - Furniture - Games - Games for Consoles - Games for PC - Gardening - Genealogy - Geography - Gifts - Golf - Government - Hair - Handbags - Health - Health for Men - Health for Women - High Tech - Home Business - Home Electronics - Horoscopes & Astrology - Horses - Hotels - Humour & Fun - Income Opportunities - Industry - Information - Insurance & Banking - Internet Services - Investment - Jewellery - Jobs & Career Counselling - Kids Activities - Kitchen - Language - Law & Law Enforcement - Liquor & Alcohol - Loans - Magazines - Maps - Marketing for Internet - Marketing non-Internet - Media - Miscellaneous - MLM - Money Making - Mortgages - Motorcycles - Movies & Films - Music/MP3 - Musical Instruments - Nature & Animals - News - Office Supplies - Organizations - Personal Advice - Personal Computers - Personal Homepage - Pest Control - Pets - Photography - Posters - Printers & Supplies - Property (Commercial) - Property (Residential) - Real Estate - Religion - Safety & Security - Sales - Science - Seniors & Retirement - Services - Shoes & Foot Products - Shopping - Skateboards - Smoking & Tobacco Products - Software - Sports - Tax - Tea & Coffee - Telephones & Service - Television & Satellite TV - Tickets - Top Web Sites - Toys - Training - Transportation - Travel & Tourism - Trivia - Vitamins - Web Design - Web Hosting - Web Resources - Webmasters -Wedding/Marriage - Adult Casino - Adult Movies - Adult Toys - Gay - Live Webcams - Match Making/Dating - Paysites - Paysites Amateurs - Paysites Hardcore - Paysites Interracial - Paysites Softcore - Paysites Teens - Penis Enlargement - Shopping - TGP - Untargeted Adult - Webmasters - Adult Casino - Free Games - Horse & Dog Racing - Premium Casino - Sports Betting - Untargeted Gambling.

    There are some limitations to using POP-traffic that you should be aware of. You will find that most traffic resellers state these limitations in their Terms and Conditions; in clear view on their websites:
    No other window of any type can be spawned internal or external of the target URL. The sites you submit may not contain any pop window (i.e exit pages, java pops, pop-ins, fly-ins, pop-unders, etc.).
    No redirectors, scripts that change the home page settings, message boxes, download boxes, are NOT allowed
    no hate/illegal/adult–All PG rated content.
    No warez, virus, trojan, auto-downloads, framebreakers, or browser-altering allowed.
    NO SOUND/NOISE on the page you are targeting.
    Before they start a campaign for you, they thoroughly check to see if any of these “traps” are on the site, and they do refuse service to any sites they determine are inappropriate for their network.

    Now while banning the presence of most of these “traps” listed above are valid, the NO sound/noise and the NO pop-up/under limitations that most traffic resellers enforce do stop A LOT of website businesses from using POP-traffic.

    Now there’s a solution. AUDIO is OKAY! is a **new** mainstream form of traffic that ALLOWS you to have audio/sound and/or 1 Pop-Up or Pop-Under on your website’s front page. What this means is that a lot of website businesses that have state-of-the-art movies, talking, or music presentations that start automatically on their front webpages, can now buy and use POP-traffic to generate visitors! This is new and this is in demand!

    Website promotion specialists can use POP-traffic to expose your business to millions of users with the most cost effective packages. They can deliver guaranteed visitors directly to your website 24/7. Whether you are looking to establish a presence on the Internet, or are just interested in branding your site, they can be your very own online advertising solution.

    The Traffic Portal offers Guaranteed traffic packs supplying raw, 12/24 hr unique or 100% unique. True wholesale pricing supports any business or budget. Look for *SPECIAL OFFERS* i.e.: 1 million visitor traffic packs at budget prices! http://www.TheTrafficPortal.com

    Popularity: unranked [?]

    Promotional marketing is a great way to build your business. Promotional marketing is often overlooked by many business owners. McDonald’s and Las Vegas Casinos have taken full advantage of promotional marketing techniques and you should do the same. Promotional marketing can be very effective when employed correctly. We will take a look at a couple of companies who use promotional marketing in their marketing campaign. Many successful companies understand the whole point of business is to get you in the door. If you notice Las Vegas does not advertise their slot machines or game boards, instead they advertise the Las Vegas lifestyle. They just want to get you there, full well knowing once you are there you will gamble.

    First let’s look at McDonald’s. McDonald’s does not have the best tasting food or the healthiest food but McDonald’s is still one of the most successful restaurant chains today. Why? Two reasons first McDonald’s buys real estate in key locations and second they employ effective promotional marketing techniques. Let’s take a look at the techniques they use. If you notice McDonald’s does not list the benefits of eating their food, why? Their food is not the best food around so they can’t. Instead they have a ton of promotional techniques. Remember the beanie baby craze? This was started by McDonald’s. McDonald’s just sold new beanie babies every week. These beanie babies were going on Ebay for hundreds of dollars. Do you see the whole strategy behind this? See all they wanted was to get you in the door. Full well knowing once you were inside of a McDonald’s you would most likely also buy a hamburger and fries besides just a beanie baby. They also employ the same strategy with their Value Meals, Happy Meals, Monopoly Game Sweepstakes, and Dollar Menu.

    Next let’s look at Las Vegas. Las Vegas casino’s are masters at using effective promotional marketing. Las Vegas Casino’s are their for one reason and one reason only and that is to make money. Las Vegas casino’s do not advertise about gambling, instead they focus on the Vegas lifestyle. “What Happens In Vegas Stays In Vegas!” is one slogan they have going. They advertise the free rooms, the Vegas nightlife, the Vegas shows, and boxing matches. Their whole goal is just to get you inside of their casino. Knowing full well once you are inside the odds are in their favor you will gamble and lose. It’s genius marketing.

    Now granted you may not have the spending budget of a McDonald’s or Las Vegas casino but you can still use promotional marketing for your business. For example you could give out a free Vegas vacation for the 1,000th customer. Or you could give out little things like a free car wash for the first 100 customers. The main thing to remember is to make sure you give out something of value and your promotional marketing efforts will be effective.

    Aaron Aldama wrote this a article. Aaron Aldama is a marketing expert. For more info about marketing your business visit Home Business New York City

    Popularity: unranked [?]

    How To Choose A Work At Home Internet Business Mentor

    Written by runner on Monday, December 31st, 2007 in Building Traffic.

    An effective work at home internet business mentor has done affiliate marketing his own expertise, so he knows how to make money being online. Of course it is his way and is based his skills and know how, and you have to guarantee that you like that way. Otherwise pick another mentor.

    To be a successful work at home internet business marketer and to make a real online income, you have to have the same skills and attitude than in any other business. Lets put it in this way: your mentor offers the experience and proven track record to make multiple streams of income online and your job is to keep your attitude strongly behind the proposed ideas and to keep the end result in mind: the online income!

    The main benefit of a good mentor is, that he can shorten your learning process dramatically and to guarantee that your work at home internet business starts to go to the right direction. That will save most probably your whole internet business and makes it possible to earn online income sooner than you have imagined. This is a know how business, you have to know how and then just to repeat that.

    Lets face it! Could you dream to set up any work at home internet business without researching the competition and the market segments? I doubt. The affiliate marketing has one great benefit: you can in a way rent the brains of some experienced internet business marketer, to use his ideas and advices to make the start successful and to start earning multiple streams of income online. Sounds too good to be true, but it is true!

    A mentor, who you can meet by emails and phone, can advice to pick the right work at home internet business tools and ideas, which will fit to your experience and talent. That is a great help, when we think how many different internet business marketing strategies there are available and, yes, how many chances we all have to make it wrong.

    The mentor must give personal advices! This is a must, because too general tips are useless. All work at home internet businesses are small ones and are operating in narrow niches and the advices from the mentor must fit for the entrepreneur and for the niche. Of course the mentor will benefit, he will be your sponsor and gets online income through the commissions from your sales. This makes him committed into your internet business.

    Find a mentor who can teach, who can widen your internet business perspective. There are lot of things which are not important in the work at home internet business and there are lot of things which are essential. Your mentor must be able to teach the essential things to you. You see, it does not help you if your mentor knows the things, but cannot teach them to you.

    A good mentor has the power to argue with you and to say no. The mentor is useless, if he agrees everything you suggest, because the only thing he wants is to get your money. He must be honest and capable to guide you, even against your own will. You want somebody who can guide you to make money being online, a lot of online income!

    You see, a good mentor is like a good leader, he leads you, not the numbers or affiliate programs. You are your internet business, it moves up or down following your own internet business skills and they are dependable on the advices from your bussiness mentor, at least during the first moths in your work at home internet business.

    Your mentor must have the ability to tell you also negative things from your character in a positive constructive way, because that is the sourse of your personal development.

    Juhani Tontti, B.Sc., Marketing. The Writer Has Recruited And Been A Mentor For Hundreds Of People Online With Great Success. If You Are Interested To Get A Motivated Mentor, Just Contact Me From My Work At Home Internet Business Site. Just Click here:

    Popularity: unranked [?]

    Ezine Marketing For Sales - Lets Squash All Doubt!

    Written by 24hourwealth on Monday, December 31st, 2007 in Ezines and Newsletters.

    The number of ezines out there is mind boggling, over 300,000 ezines some of them with 100,000 or more subscribers.

    Yet, even with number of ezines out on the web and the number of people making purchase due to a product or service ad viewed in an ezine, some people are still questioning if ezine marketing really works. Others are declaring it dead.

    Ezine marketing for sales is not dead. It’s well alive and to prove it take a look these facts that squash any doubt you may have about ezine marketing.

    Let’s start with one of the biggest motivators to go into business-money. Ezine marketing is highly profitable. The “stylish” way to do business right now is through joint ventures. But all that is a fancy name for email marketing. And since ezine arrive directly in your mail it’s really just ezine marketing.

    JV’s is a partnership between a person who has a product they want promoted and someone who has a powerful opt-in list. According to Return Paths Consumer report, 49.1% of consumers claimed to have taken advantage of several email offers last year. And many of them stated that they find ezines to be an important part of their shopping habits.

    In other words, marketers that are working hard to get in front of as many people as possible through joint ventures are making some serious money. People don’t do joint ventures to be “trendy”. They do it because they know ezine marketing can be very profitable. But people don’t buy for the sake of buying, nor are they willing to buy from just anyone. They buy from people from they trust.

    Ezines are personal. The goal of online marketers is to establish a level of trust to help them get their products to prospects faster and easier. Everybody seems to have this idea that a website alone can do this.

    But real money makes know that while a website does its part, only email marketing gives you the ability to deliver personal messages that take business to customer relationships to another level.

    Success online is the ability to connect with customers. And email marketing gives you the opportunity to connect with people on your schedule. Ezine marketing for sales also gives the reader the ability to get you message conveniently.

    Ezine are time savers. Blogs are a big hit. Forums can be a fun way to learn. But all these require the reader to do something. But did your ever consider how busy people are.

    For example, studies show that work from home agents work twice as much as their office counterparts. Taking the time to log on to your website takes too long.

    Ezines however, go directly to the reader. They don’t have to do anything to receive the message. They also save a lot of time from searching for the information themselves. I’ve learned scads of things from the ezines I subscribe to that I never would have come across on my own.

    People who subscribe do so because they want the information and they appreciate the fact that it comes straight to them without hassle.

    One of great things is the people who subscribe all belong to a particular niche group. They share an interest in that topic which makes ezine marketing so precise.

    Ezine marketing is precise. Precision marketing is ezine marketing. No other marketing method lets you target a market group so accurately.

    People don’t randomly subscribe. They want that particular information. If your product or service matches the ezine’s topic your offer will be readily accepted because chances are it meets a need that niche group has.

    But anyone who advertises knows that persuasion comes with repetition.

    Ezines are persuasive. People need to see an ad multiple times before they’ll buy. Ezines, with their regular delivery schedule are a perfect way to make your case.

    The profit potential for ezine marketing for sales is phenomenal. They help you deliver your message to the right people, on your time, in the most convenient manner on the internet. Ezine marketing for sales is in a word-powerful.

    Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on making money with ezines please visit his “Top Ranked” Make Money with Ezines Directory which gives you all the information you need to Work at Home in the 21st century.

    Popularity: unranked [?]

    Managing Referrals for the Health of Your Business

    Written by easyyy on Monday, December 31st, 2007 in Internet Marketing.

    Far too often, small businesses fail within the first five years of opening their doors. While this can be due to a host of bad business practices (and even, to a certain degree, a streak of bad luck), for many companies the problem stems from a lack of building and maintaining a quality backlog of referrals.

    If your company is built on a sales strategy that will at some point depend on referrals, you’ll need to make sure you don’t waste a moment in providing the necessary soil for these referrals to grow into the future of your company’s sales. This will include thorough knowledge of how to handle and process these referrals when you are lucky enough to get them. Referrals are not guaranteed sales. Read that sentence again. Referrals are an opportunity. It’s up to you to
    make the most of that opportunity.

    Your first step, of course, will be promoting your company and business to the source of your referrals. If you don’t forge a good relationship with the source to begin with, chances are slim they will ever recommend any of their business associates to use you. After all, what’s in it for them? We’re not talking about affiliate marketing here.

    We’re talking about a client of yours recommending you to his associates based purely on the thought that you will be able to help them out. The client is putting their own reputation on the line when they make this recommendation. If you haven’t proven yourself worthy of such a leap of faith, then you are sunk before the game has even begun.

    Beyond simply proving yourself worthy of a referral, you have to be able to install confidence in your source that you can close a deal. This is where you’ll be relying on salesmanship. If you don’t have it, find someone who does and hire them on the spot. A source will not recommend a client to you if they have a feeling you won’t be able to convince them to buy.

    This is simple psychology. The source will not want to look like a fool. He wants to help his associates out and point them in the direction of services he believes they’ll want to purchase. You may have such a
    service, but without proving your sales skills, the source may fear nothing will come of it and he will have wasted some of the good will he’s built up with his associates.

    Finally, you will actually have to close the deal, and in doing so, set yourself up for further referrals. After a time, your entire business can be free of cold calling and tracking down leads. The business will come to you. But this won’t happen by accident. It will take a concerted effort in building a network and satisfying each and every customer to the best of your ability. If you can do that, you’ll be set and your business will never have to want for a source of income.

    Nick Angeli is a professional internet marketer who specializes in teaching others how to be successful with internet marketing. If you want to get in touch with Nick or learn more about network marketing success please visit: MyHomeBizLife.com

    Popularity: unranked [?]

    Internet Monetisation Business Models

    Written by s7629808d on Monday, December 31st, 2007 in Affiliate Programs.

    If you want to learn how to make money online, here are a few ways you can go about it. There are a number of business models, and depending on your temperament and back ground to invest, you can try them out.

    Business Model #1 - Adsense
    This is sort of a Google affiliate marketing model. Google pays a commission to folks who set up a site and place Adsense codes on them. You just need to head on to Google and get a “PUB-CA” code which you will then copy and paste on to your website. Fresh sites that have not been visited by the Google Adsense bot, will have a charity ad placed. In about 5 - 10 minutes relevant ads will start appearing based on the information on your site. So if yours was a golf site, you will start to have golf ads displayed on your site, if its cooking, similarly cooking ads will be displayed. Note that Google does not allow you to click on your own ads, and this will result in account termination and checks with held. So take of this.

    Business Model #2 - Write a Book
    Is there something you know that others don’t? Is there a need for this information in your market. The content that you share need not be a Harvard business review hard cover copy. So long as its proven information that you’ve used to solve a problem in your life, others will surely be glad to learn of your information. It need not be a long drawn out copy of 50 pages. What matters most is results. So even if your book was just 10 pages long but is able to help someone fix their xbox in less then 5 minutes, that could be worth $50 to someone in desperate need for that knowledge and yet $0 to someone who does not play games. One that information is written, leverage on the affiliate network from Clickbank to market it.

    Business Model #3 - Text Link Ad Sales
    This is somewhat like the Adsense model. The main difference is that unlike Google, you don’t get paid when people click on your links. The advertiser who places his text links on your site pays you a flat rate. So, if you have a site with good PR rank with good traffic, you can command a higher price for a space on your website.

    To receive a quick cash formula, get it here while available. http://secretcashweapon.blogspot.com

    For tips on how to own your BMW in 2 years with affiliate marketing, get it from: http://www.shermanchoo.com

    Popularity: unranked [?]

    How Should You Treat Your Affiliate Website?

    Written by jerleung on Sunday, December 30th, 2007 in Affiliate Programs.

    The number one advantage of affiliate marketing is probably that you do not need to take care all the inventory and logistics while making money. However, you need to do everything right in order to make a lot of money. Below are some of the issues you need consider.

    Research and study
    First of all, you need to research and study on the business. Imagine you are running an offline business, you have to study and research on the products you are going to sell. You need to know all the strength and weakness of the products. And you have to plan for the best way to promote the products. Of course you do not need to research in depth with the logistics. However, you should have a basic concept for the shipping rules in order to advise your customers on this issue.

    Besides, you will need to stick to the affiliate program you have joined for a while. You may need to work for it for at least a few months in order to assess if it is worth promoting the products. If you find that there are too many people who are selling the same products, you may need to try another program of product.

    Learn while you are working
    You do not need to be a professional web designer in order to create your affiliate website. There are a lot of free programs that you can use to create your website. Of course it will be a plus if you have basic knowledge in HTML programming. As a result you are still suggested to learn some basics of HTML programming, and a little bit of javascript.

    Once you create your website, you should concentrate on creating the contents. The contents of your website have to be informative and useful. Otherwise your website cannot attract the targeted customers. And at the same time you have to embed the affiliate links into the website in order to make some sales.

    You may come across some ready made websites that you can use instantly without any modification. Of course it can seem very attractive since you may think that you can make money right the way. However, this is not the case. There are only very little contents in these ready made websites and it will not be able to attract the customers. There is no short cut in creating your website, you need to prepare the contents yourself and eventually you should be able to see the results in your bank account.

    Jerry Leung is an author. You can learn to Make Money Online Now in his website. He also runs a blog concerning targeted opt-in email marketing safelist. You can also find Tools for Website Analysis from his website.

    Popularity: unranked [?]

    Frustrated With Website Marketing? Use This 4-Letter Word

    Written by CathyG on Saturday, December 29th, 2007 in Converting Traffic.

    When I set up my very first website, I must admit I used some 4 letter words. Struggling with HTML, tracking down an elusive web designer, wondering who really had answers…yes, I had many reasons to expand my vocabulary of colorful words.

    And when I had slow weeks, I agonized. I asked friendly acquaintances. I paid consultants. Which domain name would be best? Which headline?

    Everybody had an opinion.

    “Your web colors are too bright.”

    “Jazz up your headline.”

    “Forget the website and market off-line.”

    But nobody ever yelled the 4 letter word I needed to hear: “Test!”

    When I first heard of testing and tracking, I must admit I didn’t pay attention. It seemed so complicated..something only the gurus did.

    But after dipping a cautious toe into the Pay-Per-Click water, I was shocked. It wasn’t that hard. It’s not that expensive (if you do some homework ahead of time). And it was cheaper and more accurate than the opinions of acquaintances, including some pricey self-proclaimed gurus.

    Now I believe testing is an essential part of website marketing. I’ve adopted the fanaticism of the new convert.

    What to test? You can test headlines, specific words used on a website page, background colors and a whole lot more.

    (1) How do I name my book, product or website?

    Tim Ferriss used Pay Per Click to choose a title for his best-selling Four-Hour Workweek. You can test your domain name, e-book title, keywords and more, all with google adwords or another pay per click system.

    Even a small change can make a huge - and surprising - change in response from website visitors and Internet surfers.

    For example, I tested two versions of a title for a product targeted to men and women in the 40-60 age range. I found “mid-life” attracted 3 times as many clickthroughs as “midlife.”

    Hyphen-power!

    I also compared 2 sales letters with identical content, headlines, body copy, font — everything. I just tested two different background colors. One color pulled twice as any signups as the other.

    (2) Do I need more traffic or better conversion rates?

    On some web pages, I find the conversion rate surprisingly high — but almost nobody comes. On others I get great traffic but few clicks.

    The results help you figure out your next step: do you need to attract traffic or work on the copy to increase conversion rates. When you guess, you just waste time, energy and (usually) money.

    (3) Do I need a picture here?

    Should you add a graphic with your book cover? Your own photo?

    You’ve been told you’ll get more sales if you had a photo. Or you consider adding a graphic of your book cover to your sales page.

    But no rules hold 100% of the time. Sometimes adding a picture actually reduces buyer interest. You have to test.

    And after you realize you can sell your product or service, it’s time to test price. Some product actually sell more if you raise prices. Some die if you add a penny to the price. That’s another article.

    Two facts you don’t have to test.

    (1) Testing takes time. Some professionals fine-tune their marketing materials over a period of months and years.

    (2) It’s worth it.

    Testing is just one of the “Secrets of Websites That Really Attract Clients” by Cathy Goodwin. Download free and get weekly tips to increase the marketing potential of your own website.
    Copy-Cat-Copywriting

    Popularity: unranked [?]

    The Hardest Part Of Internet Marketing

    Written by rayjohnson on Saturday, December 29th, 2007 in Internet Marketing.

    Making money online requires a lot of knowledge.

    You have to learn many basic principles of marketing and many specific to online marketing. There is one principle you must learn above all others. Without learning this, everything else you learn is irrelevant.

    Every internet marketing expert will tell you that without following this principle you can not expect to have any success. Every person who ever made money online has done this. Anyone who plans on making money online in the future must do this.

    You can have the most extensive internet marketing education, but without following this principle it does not matter. On the other hand you can have no knowledge of how to make money online, but by doing this, you could still make money.

    What is this over arching principle that all successful internet marketers must do? I thought you would never ask!

    To be successful in making money online, YOU MUST TAKE ACTION!

    The ability and fortitude to move forward and actually start doing instead of just learning will determine if you have a chance at being successful online. No action equals 100 percent guaranteed no success.

    As simple as this sounds, this is the number one reason that most aspiring internet marketers don’t succeed. They just never take that first step. It’s like learning to swim. You can read all the books on how to swim that you can find. You can listen to all the swim instructors in the world, but if you don’t eventually jump into the water and try to swim you will never really know how.

    Making on money online is the same way. If you never take the plunge, if you don’t jump into the water, you will never have a chance of succeeding. I can’t tell you how many people buy internet marketing courses and never even take them off the shelves. It is an incredible number. It is certainly more than half.

    What is stopping you from taking action. Do you think you don’t know enough yet. Most of the internet marketing experts knew less than you when they first started. Some knew nothing at all, but they had a desire to make money online, so they just started doing something. Eventually they learned what worked, but if they had waited till they were sure they knew enough, they never would have gotten started.

    Are you afraid of making a mistake. Is that why you haven’t started, because everyone makes mistakes. That is how you get better. That is how you improve your site, make it convert better, build your list faster. Mistakes are opportunities to become more successful.

    There is no right or wrong in internet marketing. There may be better or worse and when you start out you may be worse but you can’t get better until you try. Stop procrastinating, take the plunge, jump into the water. Start that website today. Set up your ebay business today. You have nothing to loose. If you jump in the water, you may find that you can swim!

    To find out how you can INSTANTLY receive your own product, and follow a successful and highly profitable system to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller:

    http://www.ray-johnson.co.uk

    Popularity: unranked [?]

    How You Can Make Your Home Business Opportunity To Succeed

    Written by runner on Saturday, December 29th, 2007 in Building Traffic.

    Some wise man has said, that home business opportunity never fails, people will fail. That has something to do with the skills and motivation of the home business opportunity owner. We all home business opportunity marketers are marketing more or less the same products, so how to make a difference to be able to stand out from the crowd?

    I like the idea that everything that works well must be simple, the same with home business opportunity. This is especially true with the internet home businesses, because they are all small, niche businesses and operate in a heavy competition environment. What chances would they have if they would look like the other ones, nothing.

    So the key is in the word: how. How you market your home business opportunity, which offers the same programs than the others. The answer is that you have to make the difference, the system works 100 %, because so many have proved that.

    You can see the system in two parts: the role of you and the role of your merchant. Let us start with the easier part, the role of the merchant.

    1. Join A Proven, Long Term And Respected Affiliate Program.
    That is the easiest way to guarantee your success, because there is no doubt about whether the program works. It works. Now it is 100 % up to you, whether you can learn to promote it and to build a trusted brand into your niche. The easiest thing is that your merchant has done so much for you, which you otherwise would not be able to do.

    2. Get To Know Your Home Business Opportunity Website, It Is Your Shop.
    Learn all the details of your affiliate website. You have to know them, because your customers will ask about them and because you have to know what you sell, the contents of the offers. If you do not understand something, ask from the support, sponsor or discussion forum.

    3. Build A Big Optin List..
    The best way to collect the names and addresses for your home business opportunity optin list is through a form on your site. Only then people honestly want more information about your business. I would not recommend to buy leads.

    The autoresponder, together with the optin form, builds an automatic machine which sends emails to your list along the preset schedule, day and night. This helps your own workload significantly. My email list, done by my affiliate principal, consists of 400 different emails, which will be sent to the people on my list during a time of more than 2 years.

    4.Write Optimized Articles And Distribute Them Widely.
    The optimized articles are, this is my opinion, the most effective short and long term way to promote your home business opportunity. It fulfils all the 5 requirements of profitable promotion: it presells, it is long term, it goes to different keyword markets, it brings targeted traffic and it raise the search engine ranking of your home business opportunity site. Huh!

    5. Give Free Giveaway To Your Site Visitor.
    When your visitor gives his name and email address to your optin list, it is polite to thank him by giving him a free and useful giveaway, for instance ebook, or special report.

    6. Get High Search Engine Ranking For Your Home Business opportunity Site.
    This is my number one way to get constantly free targeted and organic traffic, day and night, every single day. How do I do it? Well, the main role belongs to the optimized articles. I pick one keyphrase for the article and write it into the title, teaser, body and especially in the about the author box.

    Now the search engine spider sees, that this keyphrase is linked with my url in thousands of article directories and websites. This means that my site becomes more and more popular and gets more traffic. This guarantee my home page a higher search engine result page ranking. As you see, the success is basically very simple. Just Do It!

    Juhani Tontti, B.Sc., Marketing. I Invite You To Visit My Home Page And Find All The Free Tools And Information To Start Your Own Internet Home Business Opportunity Site. Wellcome:

    Popularity: unranked [?]



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